What are the responsibilities and job description for the Ad Creative Strategist (Fitness Creator Economy) position at Playbook?
About Playbook
Playbook is the go-to platform for fitness creators. We give trainers, coaches, and athletes the tools to build subscription and one-time purchase businesses—and we don’t stop there. Through the Playbook Institute, we coach and educate fitness entrepreneurs on how to grow real, revenue-generating brands.
Now, we’re looking for a Creative Strategist to help us unlock our next level of growth.
About the Role
This is not your average strategist role. We’re looking for someone who is obsessed with creative—especially what’s working right now in the fitness and high-ticket coaching world. You’ll study the market like it’s your sport, and then turn that insight into high-converting creative strategies for both our internal coaching brand and our top-tier fitness creators.
This is a contract role with room to grow into a full-time position for the right person.
You’ll Own Three Key Things:
Market Intelligence
- → Deep-dive competitor research
- → Study top-performing organic and paid fitness content
- → Build swipe files and track emerging creative trends
Angle Brief Development
- → Turn insights into scroll-stopping creative angles
- → Write briefs for ad concepts, UGC prompts, and content hooks
- → Collaborate with designers, editors, and performance marketers
Creative Project Management
- → Drive the production process from idea to launch
- → Keep deliverables on track and ensure quality output
- → Help us scale both coaching and creator campaigns
Who You Are:
- You live and breathe the online fitness world and creator economy
- You’ve worked in performance marketing, content strategy, or creative direction
- You can spot a winning hook in a sea of swipe files
- You’re organized, fast-moving, and creatively dangerous
- You love fitness and you understand the culture (this part really matters)
Why This Role Rocks:
- Massive creative freedom
- Work with some of the top creators in the fitness industry
- Be at the forefront of fitness x creator economy x performance ads
- Opportunity to scale with us into a full-time position
How to Apply
Send us a short note about why you’re a fit, a portfolio or examples of your creative work (can be anything—ads, strategy docs, briefs, content), and a few favorite fitness brands or creators you think are crushing it creatively.
Let’s build the most creative team in fitness.
