Customer Advocacy and Engagement Manager

Do you get excited about connecting the needs of customers with the focus of an organization? Do you believe that listening and delivering are both vitally important in any business partnership? Are you driven to create an impactful tradeshow and conference presence in the marketplace?

PlayOn is looking to hire a Customer Advocacy and Engagement Manager to develop and execute strategies for driving customer acquisition, engagement, and retention through impactful customer advocacy programs, advisory boards, and a genuine, exciting presence at tradeshows and industry events. This role will leverage both a deep expertise in the field and data-driven insights to provide hands-on solutions and foster a vibrant events culture. The ideal candidate will excel in strategic planning, detailed execution, and optimizing marketing efforts to maximize customer value and attract new customers.

THE OUTCOMES WE EXPECT.

Drive customer acquisition and lifetime value through impactful advisory boards, advocacy programs, and marketing events.

Objective 1: Increase customer engagement and advocacy to drive brand loyalty and retention.

Objective 2: Execute high-impact tradeshow and advisory board events to enhance market presence and customer satisfaction.

Tradeshow and Event Execution

The Customer Advocacy and Engagement Manager is responsible for developing and executing our tradeshow and events presence. From delivering all customer events seamlessly within budget and with a hands-on mindset to recommending the best strategies to foster connections, increase demand, and boost brand advocacy within both virtual and in person event settings – they know what it takes to both pull off a successful event that drives results for the business.

Customer Program Development

Our Manager is passionate about developing and implementing customer engagement strategies to increase loyalty and retention. They are skilled at partnering with a customer advisory board with a deep understanding of and appreciation for the end user while still driving business goals. They understand the massive impact that well-crafted customer advocacy programs can have on marketing efforts overall and are excited to roll up their sleeves to build and scale a successful program for PlayOn.

Cross-Departmental Collaboration

Our Customer Advocacy and Engagement Manager fosters a culture of ownership, accountability, collaboration, growth, curiosity, and objectivity by partnering effectively with different PlayOn departments as well as our customers. They work with their leader to set key objectives for their programs and events, regularly report on marketing performance to the organization, and present opportunities for continuous improvement. They utilize a data driven approach to measure both the success of their own efforts as well as the programs as a whole and consistently focus on optimizing their strategies.

THE TALENTS YOU BRING.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience building and scaling successful advocacy programs and advisory boards in a high growth phase setting.
• Extensive experience with both in-person and virtual tradeshow and conference strategy and execution.
• Ability to analyze data and make informed decisions.
• Creative thinker with a passion for customer engagement.
• Exceptional communication and collaboration skills.
• Experience with CRM systems and digital marketing tools.

HOW YOU PLAY.

• Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.

• Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.

• Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.

• Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.

COMPANY OVERVIEW

The future of high school athletics and activities is powered by PlayOn! Sports. Through GoFan, the NFHS Network, and rSchoolToday, the PlayOn team elevates the event experience for schools and communities across digital ticketing, fundraising, concessions, streaming, websites, and activity management.

PlayOn has united top brands in the school event space with a shared passion for athletics and activities and the lifelong memories that they instill. We take pride in empowering schools to save time and focus on what matters most: the students, staff, and communities who make their programs possible.

Thousands of schools partner with PlayOn to provide unparalleled access to millions of people to discover, enjoy, and relive their favorite events in person and online. As we continue to grow, we remain true to our vision to be there for schools so their communities can be there for every moment.

WHY YOU’LL LOVE WORKING AT PLAYON! SPORTS

PlayOn! Sports is more than just a place to work. It's a place to learn, grow, and thrive as people and professionals. We encourage a healthy work-life balance at PlayOn! Sports through offering flexible working schedules and generous paid time off. Come be a part of the team that is changing the landscape of high school sports!

Some benefits we offer include:

• Competitive salary

• Multiple Medical options to choose from

• Dental, Vision, Life and Disability Insurance

• Open PTO Policy

• 401K plan with company match

• Fun and collaborative hybrid/flexible work environment

Note: Part-time employees and interns are not eligible to participate in any of the Company’s Employee Health Benefit Plan listed above. These Benefits are only available to full-time employees of the Company.