Director, Performance Marketing

PlayOn is looking for a Director of Performance Marketing to join our consumer marketing team and lead our paid customer acquisition efforts, goaled against incremental lift of new subscriber counts and revenue across current and new channels.

In this role, you’ll leverage your expert-level knowledge in growth and performance marketing to develop and execute strategies that align with our consumer streaming subscription growth objectives, bringing the joy of high school sports to the homes of millions of fans across the country. This role requires an analytical, creative, and iterative approach to testing, building and scaling paid media programs that are both efficient and impactful.

The outcomes you’ll deliver:

Increase streaming subscriber and revenue growth through new and existing paid channels within budget constraints

• Own paid media strategy and execution. Lead the planning, development, and execution of data-driven media buying strategies, with a focus on optimizing acquisition costs and maximizing incremental new subscriber growth across existing and new channels.
• Obsess over incrementality. Focus on audience segmentation and targeting, creative testing, and more to incrementally improve acquisition and conversion across established and up-and-coming channels. Use data and analytics to measure the incremental lift of campaigns, make data-driven optimizations, and adjust plans based on insights and performance.
• Collaborate cross-functionally across the business in service of growth. At PlayOn, Growth is a team sport. Collaborate with product, engineering, marketing, design, and finance partners in service of new growth initiatives to improve upper funnel conversion and deliver a consistent and powerful a brand experience for our fans. Where necessary, lead cross-functional initiatives to get new projects launched.
• Oversee your media budgets. Oversee the media budget allocation, ensuring spend efficiency and ROI while exploring high-impact opportunities for growth. Regularly analyze and report on budget performance, adjusting strategies to achieve or exceed OKR targets.
• Manage external vendors and partners. Build and maintain relationships with media partners and tech vendors to stay ahead of industry trends, secure advantageous partnerships, and implement the latest tools and technologies.
• Develop a strong understanding of our fans. Leverage research and insights to refine audience targeting and develop a strong understanding of customer behavior and buyer journeys in the streaming subscription space.
• Lead a world-class team. Develop and manage performance marketing talent within your team to maximize growth for the company.

• Bachelor’s degree in Marketing, Business, or related field. MBA a plus
• 8 years of experience in performance marketing and analytics
• Demonstrated success in driving customer acquisition through creative and efficient media strategies in the streaming / subscription industry
• Expertise in a range of digital channels, including paid social, search, programmatic, and CTV, with a focus on funnel optimization, incrementality and ROAS
• Strong analytical mindset with a deep understanding of key metrics (CAC, LTV, ROAS, Incremental Lift) and the ability to use data to inform and optimize strategy
• Experience managing multi-million-dollar annual media budgets and allocating resources for maximum impact
• Exceptional communication skills and the ability to present ideas, results, and strategies to executive leadership and cross-functional teams
• Proficiency with marketing and analytics tools such as Google Analytics (GA4), Segment, Salesforce, and media buying platforms (Google, Microsoft, Meta, etc)
• Must be comfortable in ambiguity and solutions-oriented.
• Experience with / knowledge of high school sports is a plus

• Ownership over Participation - You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges. 
• Team over Stars - You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed. 
• Growth over Comfort - You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.  
• Fairness over Popularity - You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making. 

Company Overview 

PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and VidSwap—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life. 

Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again. 

When being there means everything, we make sure you never miss a moment.  

Why you’ll love working at PlayOn  

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. 

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve. 

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team. 

The Benefits We Offer 

Multiple medical insurance plans to choose from 

Dental, vision life and disability insurance 

Employee Emergency Fund  

Company equity (stock options) 

Open PTO policy  

401K plan with company match 

Hybrid/flexible work environment 

Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.