What are the responsibilities and job description for the Senior Product Marketing Manager position at Plenful?

About Plenful

Plenful is a healthcare automation and AI technology platform that pairs automation alongside human task management to optimize the manual, administrative workflows that bog down healthcare today. We partner with innovative healthcare organizations to provide better operational outcomes, financial outcomes, and experiences for both patients and healthcare staff.

Our team is a strong blend of healthcare and technology experts with multiple exits under our belts. Our team comes from top companies such as Google, Shields Health Solutions, Goldman Sachs, and numerous enterprise startups. We're patients too, and we're passionate about advancing healthcare efficiency through software.

We are backed by exceptional healthcare and technology investors including Bessemer Venture Partners. Our HQ is in San Francisco and we are open to remote work. Learn more about us at Plenful.com.

About the role

Plenful is hiring our founding Product Marketer to help us accelerate our revenue efforts through increased brand reach and expanded platform use cases. This person will wear strategic, operational and management hats, owning the function from day 1, with an opportunity to build a team over the next 9-12 months. Our ideal candidate brings healthcare industry expertise, a passion for our Healthcare Operations customer, and an enthusiasm for getting into not just the how, but the why behind a product's story.

You'll partner with our Head of Marketing to build the product marketing function from scratch, setting the strategy, owning messaging and positioning, and collaborating cross-functionally to ensure that go-to-market initiatives are executed successfully and improved upon through continuous feedback.

What You'll Do

Own the execution of end-to-end marketing campaigns, from planning, to design and creative, to measured results, across a variety of online and offline channels. Your work includes creating content for web pages, webinars, sales enablement, and customer stories, as well as partnering with our Head of Marketing to position Plenful at events and in the press.
Drive the research and understanding of buying patterns and personas, and build content to reach these different personas at each stage of the buyer's journey. Your goal will be to reach, engage, and win over Healthcare Operations buyers and influencers.
Own positioning and messaging exercises for all existing use cases as well as emerging growth bets.
Serve as owner and project manager for orchestrating go-to-market plans, overseeing cross-functional teams and driving to clear results around revenue creation and product adoption.
Partner with CX and Product to evaluate and recommend new use cases and product opportunities based on market trends and continuous customer feedback. We'll look to you to turn customer insights into thoughtful product marketing strategy.
Lead the execution of sales enablement efforts to educate Sales and CX teams on our product offerings and value, our buyer, and the changing competitive landscape.

Who You Are

Builder : you've stood up a Product Marketing function and know how to scale it with top talent. You've contributed to a lean team during their growth journey (from Series ABC, or later stage growth). You'll have playbooks and ideas to share to help us build better and faster.

Customer-first : you think of our customer first and advocate for their needs across the company. You care about their pain, and know how to position Plenful's value.

Strong written communicator : you enjoy writing, and know how to speak to humans (no heavy jargon, please). You use AI tools to expedite the process but drive the edits to make the copy feel real and ownable.

Process-driven : you can map out and effectively prioritize a variety of complex projects with the seasoned experience to get things done. Accountable to timelines and confident to raise a hand when blocked.

The "why", not just the "what" : you're not a traditional B2B writer who's all tech, you know how to orient product positioning that speaks to the why, and our greater mission. Bonus if you've created content across all stages of the funnel (high funnel = analyst relations, category design, website content; lower-funnel = customer stories, sales enablement).

Data-driven and analytical : you use data to make swift decisions around what to prioritize or adjust to reach our revenue goals. Confident communicator who can summarize key insights and give data-driven recommendations to leadership.

Insatiably curious : you're naturally curious, a continuous learner, and disciplined in making time to stay ahead of the curve when it comes to our industry and buyer, as well as marketing best practices.

Qualifications

3-5 years of experience in enterprise Product Marketing or related marketing role in B2B SaaS, with recent experience in healthcare / healthtech; bonus if your company sold to health systems, hospitals, pharmacies, or insurance providers.

You're an experienced or developing leader, ready to own the Product Marketing function and scale your team with top talent.

You have recent experience selling upmarket to organizations with 10,000 employees.

You are a strong storyteller, writer, and communicator with an eye for good design who can simplify complex ideas into simple, compelling messages across a variety of audiences and touchpoints.

You're agile, adaptive, and comfortable working in a performance-oriented, fast-moving startup environment with a variety of stakeholders.

You're comfortable giving and receiving feedback and are excited to grow through your own experiences.

Plenful Perks

Great benefits include unlimited PTO, health insurance, meal stipend, health & wellness stipend, team offsites, 401K matching, and stock options

Join an all-star team with direct access to executive leadership

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