What are the responsibilities and job description for the Product Marketing Campaign Manager position at plexusworldwidellc?
We're hiring a Product Marketing Campaign Manager!
The Role
The Product Marketing Campaign Manager plays a mission-critical role in driving business growth through the development and execution of high-impact marketing campaigns. This role is measured by outcomes—from campaign performance to product launch success—and is designed for a proactive leader who thrives on accountability and delivering measurable value.
You will lead end-to-end marketing initiatives that connect product features and scientific benefits with consumer needs in compelling, results-oriented ways. Success is defined by their ability to take benefits and features and craft that into a compelling consumer friendly story to drive engagement, support revenue goals, and position the brand as a market leader.
Employee value proposition
At the heart of our company is a commitment to health, wellness, and meaningful innovation—and in this role, you won’t just witness the impact, you’ll drive it.
As a Product Marketing Campaign Manager, you’ll step into a space ripe with growth opportunity, where you can truly own your craft, lead strategic initiatives, and shape how our products connect with customers. You’ll translate science, benefits, and claims into vibrant customer experiences that inspire action and loyalty.
You’ll be part of a collaborative, high-energy team that values fresh thinking, strong relationships, and the power of performance. With visibility into customer feedback and market impact, you’ll see the real-time results of your work and help us continually level up through sharp marketing insights and competitive awareness.
Key Performance Objectives
Campaign ROI: Launch campaigns that drive awareness, engagement, and measurable results.
Marketing Materials Excellence: Evaluate and revamp content for clarity, consistency, and impact—across web, email, and product collateral.
Launch Readiness: Deliver high-performing, fully coordinated product launches—on time and aligned across teams.
Strategic Leadership: Champion innovation and break the mold with fresh content and creative direction.
Cross-Functional Synergy: Inspire collaboration and accountability that drives better outcomes, faster.
Essential Accountabilities
Lead Product Campaign Strategy: Develop and execute high-impact marketing campaigns across email, social, PR, and digital to elevate our products and drive conversions.
Launch Leadership: Own product launches end-to-end—craft launch briefs, align cross-functional teams, and oversee asset creation and campaign execution.
Content that Performs: Create content strategies that turn features into benefits, data into stories, and insights into action. Constantly test, learn, and optimize.
Messaging Authority: Shape compelling product positioning and ensure alignment across all channels and departments.
Go-to-Market Power: Drive GTM strategy for new products, supported by research, messaging, and audience segmentation.
Team Collaboration: Work closely with R&D, Sales, Digital, and Creative to deliver campaigns that deliver synergy and business value.
Customer Insight: Leverage market research, competitive intelligence, and trend analysis to discover opportunities and refine strategy.
Performance-Driven Qualifications
• 7 years in product marketing or copywriting, ideally within dietary supplements, personal care, or consumer health.
• Bachelor’s degree in marketing, Communications, or a related field.
• Proven success, growing brand presence and campaign performance.
• Strong storyteller with a knack for translating science and benefits into customer-facing messaging.
• Thrives in fast-paced, evolving environments—comfortable with ambiguity, tight timelines, and high expectations.
• Demonstrated leadership, both in strategy and execution, with a passion for mentoring and cross-functional collaboration.
• Highly organized self-starter with strong communication, project management, and analytical skills.
The Ideal Candidate
You are a performance-driven marketer who is passionate about turning strategy into execution and data into direction. You understand the health and wellness landscape and have a track record of marketing campaigns that move the needle. You’re a strategic collaborator, a sharp communicator, and a natural leader who takes full ownership of outcomes.
About Plexus
Founded in gut health. Experts in microbiome. Plexus Worldwide®, headquartered in Scottsdale, Arizona, is a renowned direct-selling company recognized as a top employer. Over the past 16 years, Plexus has dedicated itself to promoting hope, health, and happiness through its scientifically backed, innovative dietary supplements, weight management and personal care products sold primarily through Plexus Brand Ambassadors. As a six-time Best Places to Work awardee, Plexus prides itself on its robust organizational culture and commitment to community support and philanthropy. Our team is driven by a shared mission to empower individuals to achieve their health and wellness goals while offering additional income through the sale of products. Join us to be part of a team that values people, innovation, wellness, and community impact.
Our Core Values
We contribute to the overall growth and success of Plexus by embracing the Plexus core values:
- We are One Plexus.
- We are accountable.
- We get the job done right.
- We empower others.
Benefits
- Highly rated and competitive medical plans.
- 401k with company match and immediate vesting.
- 1on1, personalized health coaching.
- Many other voluntary benefits.
Thank you for taking the time to apply for an opportunity with our One Plexus team! If you had any issues during the application process, please contact us directly at careers@plexusworldwide.com.
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