What are the responsibilities and job description for the Associate Strategy Director , Mekanism position at pluscompany?
ASSOCIATE STRATEGY DIRECTOR
Who We Are
Mekanism is an award-winning, independent, full-service advertising agency made up of creative entrepreneurs. With offices in San Francisco, New York and Seattle, we are collaborative business partners with some of the world’s best brands including Alaska Airlines, Harmless Harvest, and Charles Schwab. Our creative approach to brand building is best described as “The Soul & Science of Storytelling” - communicating a brand’s purpose with ideas informed by data and rooted in human truths.
What is a Mekanista you ask? Being a Mekanista requires a rare combination of being a weird, fearless and wonderful person who enjoys birthday cakes, well behaved dogs, and shared sensibility of family, respect and not taking ourselves too seriously.
Mekanism has been named to Ad Age’s “Agency A List” and twice to their “Best Places to Work”. We have also been listed on Creativity’s “The Creative 50” and have been recognized by Effie as one of the “Most Effective Independent Agencies”. We have been profiled by The New York Times, Fast Company and ABC’s Nightline.
The Role
Mekanism’s Strategy Department is made up of creative-minded brand leaders who understand people as much as we understand business. Our belief is that Strategy is the practice of being
openly obsessive
to help brands and businesses become the most iconic version of themselves. We are part anthropologist, part business thinker, part planner, part new business insights creator and part trend watcher. It is our job to connect the dots between human behavior, creative development and business strategy.
The Associate Strategy Director is responsible for managing multiple internal, new business and client projects and is expected to effectively collaborate with Mekanism’s internal teams. The Associate Strategy Director will take the reins on projects large and small, for active clients and on new business opportunities. They will become the trusted voice on the strategy and the work, earning the respect and trust of their clients. They will collaborate actively with all other Mekanistas in true back-and-forth fashion. And mainly, they will work to develop strategies that are truly insightful, break a rule, and inspire teeth-gnashing, award-winning creative work.
Key Areas of Responsibility
Responsibilities include, but are not limited to :
Creative Brief Development & Strategic Leadership
Transform client briefs into compelling creative briefs by distilling research, information, and insights into singular strategic ideas that inspire creative teams and drive results
Collaborate with internal teams to develop integrated brand strategies with clear performance objectives and measurable outcomes
Take ownership of both tactical details and strategic vision, demonstrating strong executive function and project management skills
Research, Insights & Thought Leadership
Lead primary research initiatives including concept development, discussion guides, survey design, and segmentation studies while managing third-party vendor relationships
Uncover unique insights through creative secondary research across diverse sources, from social media trends to annual reports
Author thought leadership pieces and POVs that elevate both Mekanism and the Strategy Group's industry presence
Synthesize complex information into clear, actionable strategies that resonate with both creative teams and clients
Brand Strategy & Client Partnership
Lead high-level brand strategy development, campaign planning, and engagement strategies for key accounts
Demonstrate mastery of Scope of Work development and management
Drive proactive brand workshops to evolve client thinking and align on business objectives
Balance multiple clients simultaneously while maintaining high quality of work and meeting tight deadlines
Partner with Brand Managers to identify and develop revenue-driving opportunities through strategic projects
Business Growth & Innovation
Take accountability for new business development, volunteering to lead strategic thinking on pitch opportunities
Identify and propose strategic project opportunities, including processes, tools, and deliverables
Guide creative ideation throughout the process to ensure breakthrough work that drives business results
Shift from peer feedback to peer development, helping to grow the team's capabilities
Embody the Mekanism Values
Believe in bold
Bring your weird
Practice optimism
Have each other’s backs
Pursue what’s next
Give a sh
Core Requirements
You must be curious, confident, and articulate, as well as have excellent instincts with regard to human behavior, business strategy and general marketing theory. And you should be able to do this quickly, with minimal supervision.
You should think of yourself as openly obsessive, nerdy even, with a passion for creativity, culture, understanding how people think / interact, brands, and problem solving.
You should have, but not be constricted by, a process for building brands and finding insights.
You must have excellent instincts both broadly across industries and deeply within any given capability or function.
You should have at least 6 years of relevant advertising / marketing experience. Graduate degree in communications, advertising, brand planning or business a plus.
Salary : 110,000
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Salary : $110,000
