Demo

Area Director | Sales + Marketing | evo Hotels | Salt Lake City, UT + Tahoe City, CA

PM Hospitality Strategies, Inc.
Salt Lake, UT Full Time
POSTED ON 3/30/2025
AVAILABLE BEFORE 4/30/2025

We’re looking for an experienced Area Director of Sales Marketing who will have direct oversight of the sales operation of two hotels – evo Campus Salt Lake City (open) and evo Campus Tahoe City (pre-opening). You will be responsible for cultivating and activating the strategic sales strategies, tactics, and action plans required to achieve your hotels’ financial, leadership, and market share goals.

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

This individual will reside in the Salt Lake City, UT area. This is a primarily on-site position that will require occasional travel. This is an exempt position that reports to the Area Director | Sales Marketing. The base salary range for this position is $75,000-$85,000.

Who We Are

  • Passionate – about hospitality and fostering an environment where associates will thrive.
  • Culture driven – dedicated to respect, teamwork, an entrepreneurial spirit, and the drive to succeed.
  • Unique - we encourage our associates to express themselves and their individual talents. We celebrate diversity and are committed to equity and inclusion.
  • Innovators – we are a lifestyle hotel management company that is constantly evolving. We are open-minded individuals who embrace change.
  • A growing team looking to expand with authentic and genuine individuals who recognize the importance of team engagement.
  • A company that has a culture of promoting from within.
  • Recognized as a Top Workplace in The Washington Post and Philadelphia Inquirer.

What You’ll Do

  • Lead the sales team by example in exceeding our ambitious client acquisition, revenue, and market share goals.
  • Cultivate and activate the key sales strategies, tactics and action plans required to achieve your hotel's financial targets.
  • Develop and implement successful Group and Business Travel sales solicitation activities to secure new and repeat business from target market segments.
  • Collaborate with the Director of Revenue Management and General Manager to create budgets, forecasts, and business plans.
  • Lead, motivate, and train / develop your sales team so as we grow, they grow; they will be ready to step into new sales leadership roles that arise.
  • Support and inform the operations team in the execution of sales related events.
  • Clearly communicate the direction and purpose of all initiatives to all shareholders in the hotel operation so as to eliminate silos and reinforce collaborative execution of goals.
  • Achieve and maintain superior balanced scorecard results (revenue, STR, GOP, guest experience, colleague engagement, etc.), with an unrelenting desire to exceed previous outcomes.
  • Inspire and motivate your leaders and colleagues to foster a guest-focused and results-oriented environment.
  • Deliver best-in-class guest service and satisfaction by executing against the Modus Ethos, through avenues such as training, survey analysis, feedback, and incentive programs.
  • Actively seek out critical information on market trends, segment behavior, and other data to make informed decisions and remain ahead of the pack.
  • Actively seek out local hotel community and tourism industry partners to stay current on current market occurrences / happenings impacting hotel supply and demand.
  • Create and promote learning opportunities and development plans for direct reports, fostering a culture of development.
  • Champion employee engagement and promote a collaborative and inclusive environment where all employees are encouraged to speak up and their input is valued.
  • Collaborate with shared services partners (marketing, sales and revenue management, people & culture), to maximize performance and engage with companywide initiatives.
  • Champion our values, vision, and culture.
  • Who You Are

  • Have a minimum of 5 years’ experience in sales positions in the hospitality industry, holding a senior leadership role (Director of Sales or Associate Director of Sales-Preferred) at a hotel for at least two years.
  • Demonstrate a track record of production in both Business Travel and Group Sales.
  • Have knowledge and experience in Convention Sales Market.
  • Have a track record of achieving and maintaining superior sales and revenue results at your hotel(s) and can articulate the underlying strategies that led to your achievements.
  • Demonstrate thorough experience with professional selling skills : opening, probing, supporting, closing.
  • Able to train and monitor the process of sending referrals, setting traces, and profiling accounts.
  • Possess excellent communication and organizational skills.
  • Have a thorough knowledge of the hospitality industry, have a strong financial background, sound administrative skills, well developed management skills, and have demonstrated ability to effectively lead.
  • A passion for hospitality will be apparent from speaking with you; you naturally connect with colleagues and guests.
  • You love to inspire and motivate your team while focusing on learning and development, giving, and receiving feedback.
  • What’s In It for You

  • Generous health, dental and vision insurance, plus 401K.
  • Comprehensive onboarding and training plan to set you up for success.
  • Coaching, feedback, and mentorship to develop yourself and your team.
  • Personalized development plan to fit your individual role and career goals.
  • Leadership courses to improve your personal and interpersonal effectiveness.
  • Monthly fitness and transportation credits.
  • Unlimited PTO and 9 paid holidays.
  • Opportunities to volunteer and give back to our local communities.
  • Paid Parental Leave.
  • Tuition reimbursement opportunities – when you grow, we grow!
  • Non-Negotiables (Our Core Values)

  • SERVE OTHERS.
  • LIVE 360.
  • BUILD A POSITIVE TEAM.
  • COMMUNICATE.
  • BE WILDLY PASSIONATE.
  • TAKE OWNERSHIP.
  • LEARN INNOVATE.
  • EMBRACE CHANGE
  • As part of an organizational culture that embraces change and progress, this job description does not seek to limit the tasks and responsibilities of the position. Rather, it acts as a springboard for future career and personal development within the property team and entire Modus Hotels’ community.

    We are an equal opportunity employer. We actively respect the right of any qualified individual who performs to Modus standards to work. Discrimination based on gender, age, race, religion, national origin, marital status, sexual orientation, disability, or any other characteristic not related.

    Modus by PM Hotel Group will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

    Experience

  • 2 year(s) : Senior Sales Leadership Experience (DOS or ADOS)
  • 5 year(s) : Hospitality Sales Experience
  • Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

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    Salary : $75,000 - $85,000

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