What are the responsibilities and job description for the Manager | Sales + Marketing | Hotel Burg | Leesburg, VA position at PM Hotel Group?
We are seeking an experienced Sales and Marketing Manager to develop and execute sales and marketing strategies that drive revenue and position both the hotel and offsite event venue as premier luxury destinations. This role requires a creative and dynamic person with a passion for hospitality and a talent for fostering relationships. This position will oversee all aspects of sales and marketing, supported by the Regional Director of Sales, and will work closely with on-property teams to deliver exceptional guest and client experiences.
This individual will reside in the Leesburg, VA area. This position is 75% on-site and 25% remote and will require occasional travel. This is an exempt position that reports to the Regional Director of Sales. The base salary range for this position is $65,000-$80,000.
The Burg
Opening in August 2025, Hotel Burg is a luxury boutique hotel located in historic Leesburg VA. At opening, Hotel Burg will offer 39 guest rooms and suites, upscale dining, a rooftop bar and a private social club. The hotel’s sister property, The Manor 1858, is an offsite luxury event venue located in Loudoun County, specializing in weddings and events.
Who We Are
We are an equal opportunity employer. We actively respect the right of any qualified individual who performs to Modus standards to work. Discrimination based on gender, age, race, religion, national origin, marital status, sexual orientation, disability, or any other characteristic not related.
Modus by PM Hotel Group will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
This description is subject to change, at the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, at all times, an “at will” associate.
This position is primarily stationary; this will require moving less than 50% of the time.
This individual will reside in the Leesburg, VA area. This position is 75% on-site and 25% remote and will require occasional travel. This is an exempt position that reports to the Regional Director of Sales. The base salary range for this position is $65,000-$80,000.
The Burg
Opening in August 2025, Hotel Burg is a luxury boutique hotel located in historic Leesburg VA. At opening, Hotel Burg will offer 39 guest rooms and suites, upscale dining, a rooftop bar and a private social club. The hotel’s sister property, The Manor 1858, is an offsite luxury event venue located in Loudoun County, specializing in weddings and events.
Who We Are
- Passionate – about hospitality and fostering an environment where associates will thrive.
- Culture driven – dedicated to respect, teamwork, an entrepreneurial spirit, and the drive to succeed.
- Unique – we encourage our associates to express themselves and their individual talents. We celebrate diversity and are committed to equity and inclusion.
- Innovators – we are a lifestyle hotel management company that is constantly evolving. We are open-minded individuals who embrace change.
- A growing team looking to expand with authentic and genuine individuals who recognize the importance of team engagement.
- A company that has a culture of promoting from within.
- Recognized as a Top Workplace in The Washington Post and Philadelphia Inquirer.
- Work with the Regional Director of Sales to develop and implement comprehensive sales and marketing strategies for the hotel and event venue, focusing on leisure, group, corporate, and the wedding segment.
- Achieve sales goals and drive revenue growth by identifying new business opportunities and expanding client relationships.
- Conduct regular competitor and market analyses to understand changes to the greater Leesburg landscape and stay competitive.
- Work with regional marketing team to create marketing campaigns that elevate brand presence and drive interest across digital and traditional platforms, including social media, email marketing, and SEO.
- Build strong relationships with wedding planners, corporate clients, and local event coordinators to increase booking referrals and revenue.
- Oversee the sales process from inquiry through contract negotiation, ensuring a seamless and personalized experience for clients.
- Collaborate with the revenue management and Regional DOS to establish pricing strategies and optimize room rates, group opportunities, and wedding/event pricing.
- Collaborate with Revenue Management, General Manager and Regional Director of Sales to create budgets, forecasts, and business plans.
- Collaborate with the Food & Beverage team to create, promote, and sell the event and rooftop spaces.
- Work closely with the hotel and venue operations teams to ensure outstanding client experiences, from initial inquiry through post-event follow-up.
- Attend industry events and wedding trade shows to promote the property, develop key industry contacts, and drive new business.
- Encourage cross-departmental collaboration and communication to ensure brand consistency and optimize sales processes.
- Champion employee engagement and promote a collaborative and inclusive environment where all employees are encouraged to speak up and their input is valued.
- Partner with shared services (marketing, sales, revenue management, and people & culture) to optimize performance and align companywide initiatives.
- Champion our values, vision, and culture.
- Have a minimum of 3 years’ experience in sales positions in the hospitality industry.
- Have a track record of achieving and maintaining superior sales and revenue results at your hotel.
- Demonstrate thorough experience with professional selling skills: opening, probing, supporting, closing.
- Possess excellent communication and organizational skills.
- Have a thorough knowledge of the hospitality industry, sound administrative skills, and well developed management skills.
- Demonstrate a track record of production in sales.
- Have a track record of achieving and maintaining superior sales and revenue results at your hotel(s) and can articulate the underlying strategies that led to your achievements.
- Demonstrate thorough experience with professional selling skills: opening, probing, supporting, closing.
- Able to train and monitor the process of sending referrals, setting traces, and profiling accounts.
- Possess excellent communication and organizational skills.
- Have a thorough knowledge of the hospitality industry, have a strong financial background, sound administrative skills, well developed management skills, and have demonstrated ability to effectively lead.
- A passion for hospitality will be apparent from speaking with you; you naturally connect with colleagues and guests.
- Strong organizational skills, attention to detail, and an entrepreneurial spirit.
- The experience/knowledge of what a good piece of business looks like, as well as the ability to communicate and collaborate with the operations team so they know what our guests will be expecting.
- Ability to use the tools of our trade: computers, Hospitality CRM (Salesforce), databases, property management systems, and industry business intelligence tools (Agency360).
- Not afraid to get your hands dirty for the good of the team, and above all, you'll deliver results.
- Competitive salary and quarterly bonus plan.
- Generous health, dental and vision insurance, plus 401K.
- Comprehensive onboarding and training plan to set you up for success.
- Coaching, feedback, and mentorship to develop your individual role and career goals.
- Leadership courses to improve your personal and interpersonal effectiveness.
- Generous PTO package and 9 paid holidays.
- Opportunities to volunteer and give back to our local communities.
- Paid Parental Leave.
- Tuition reimbursement opportunities – when you grow, we grow!
- SERVE OTHERS.
- LIVE 360.
- BUILD A POSITIVE TEAM.
- COMMUNICATE.
- BE WILDLY PASSIONATE.
- TAKE OWNERSHIP.
- LEARN INNOVATE.
- EMBRACE CHANGE.
We are an equal opportunity employer. We actively respect the right of any qualified individual who performs to Modus standards to work. Discrimination based on gender, age, race, religion, national origin, marital status, sexual orientation, disability, or any other characteristic not related.
Modus by PM Hotel Group will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
This description is subject to change, at the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, at all times, an “at will” associate.
This position is primarily stationary; this will require moving less than 50% of the time.
Salary : $65,000 - $80,000
