What are the responsibilities and job description for the Programmatic Media Director Job at PMG, Inc. in Dallas position at PMG, Inc.?
We are PMG Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights-as well as its proprietary marketing intelligence platform, Alli-to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85 countries.
Who You Will Be Working With
At PMG, our Programmatic team is a group of innovative strategists and media experts dedicated to helping some of the world's most iconic brands achieve success. We thrive on collaboration and creativity, working closely with media strategy, creative, and technology teams to craft integrated, full-funnel marketing solutions that deliver exceptional results.
Our culture encourages curiosity, growth, and teamwork. As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client relationships, and mentoring talented team members. You'll have the opportunity to drive innovation and make a meaningful impact, both for our clients and within PMG's forward-thinking, supportive environment.
What You Will Do
- Lead the strategic direction for clients' programmatic campaigns, ensuring they align with PMG's broader service offerings to maximize results and client satisfaction.
- Partner with senior client stakeholders, engaging in high-level strategy conversations to ensure programmatic media supports their business objectives.
- Monitor and analyze campaign performance, identifying trends, risks, and opportunities to implement optimizations and drive measurable results.
- Identify and present growth opportunities within your portfolio, working with clients and your team to turn these ideas into actionable strategies.
- Foster strong relationships with platform partners, keeping PMG at the forefront of new opportunities, beta programs, and cutting-edge innovations.
- Design and implement processes to improve efficiency, including developing campaign playbooks, QA protocols, and staffing guidelines that support strategic objectives.
- Develop and manage team structures, delegating responsibilities, providing coaching and feedback, and celebrating successes to nurture a high-performing team.
- Drive innovation and thought leadership, acting as a trusted advisor to clients and platform partners while ensuring programmatic strategies remain aligned with enterprise goals.
What You Will Bring
What We Offer
What Sets Us Apart
Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation-which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
