What are the responsibilities and job description for the Strategy & Insights Director position at PMG, Inc.?
We are PMG Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights-as well as its proprietary marketing intelligence platform, Alli-to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85 countries.
Strategy Insights Director
Are you passionate about uncovering what drives consumer behavior, shaping impactful strategies, and leading innovative teams? We're looking for an experienced and visionary strategy insights director to join us in transforming how brands connect with their audiences. In this role, you'll be a key player in driving strategic initiatives, delivering meaningful insights, and helping our clients stay ahead in a constantly evolving media and retail landscape.
As a senior leader, you'll have the opportunity to mentor talented teams, manage high-profile projects, and shape our company's approach to consumer insights and analytics. Your expertise will guide strategic decisions that inspire client success and drive business growth, all while fostering a collaborative and forward-thinking environment.
What You'll Be Doing
- Design and implement a consumer insights strategy that aligns with organizational goals and drives actionable results.
- Lead cross-functional teams to integrate consumer insights into product development, marketing, and advertising strategies that resonate with audiences.
- Build strong relationships with internal teams, clients, and external partners to advance consumer insights as a core element of our strategic approach.
- Provide thought leadership on advertising strategies, leveraging a deep understanding of the media landscape and its intersection with consumer behavior.
- Oversee and execute advanced quantitative and qualitative research, translating complex findings into clear, actionable insights.
- Craft and present compelling narratives to influence senior leadership and client decision-making, ensuring insights are impactful and strategically aligned.
- Apply retail and industry-specific insights to enhance consumer engagement, retention, and sales growth.
- Lead the development of consumer personas, journeys, and insights to support media strategy creation.
- Serve as a trusted advisor on trends, insights, and market dynamics, keeping clients and internal teams ahead of industry shifts.
- Stay informed on industry trends, technological advancements, and innovations in analytics to ensure PMG leads in insights and strategy.
- Mentor and inspire team members, fostering a culture of collaboration, curiosity, and professional growth.
What You'll Bring
What We Offer
What Sets Us Apart
Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation-which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
