What are the responsibilities and job description for the Analytics & Measurement Director position at PMG?
We are PMG
Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85 countries.
Who You Will Be Working With
At PMG, we believe measurement should do more than just track media performance—it should tell a compelling story, drive smarter decisions, and connect marketing to real business outcomes. As an Analytics & Measurement Director, you’ll play a critical role in shaping how a major retailer measures success, moving beyond siloed KPIs to a holistic, business-impact-driven analytics framework.
You’ll collaborate with media strategists, data scientists, and customer leadership teams, helping to define and implement best-in-class measurement strategies. From incrementality testing and attribution modeling to AI-driven analytics, you’ll be at the forefront of developing solutions that bring clarity to complex marketing challenges. This role blends hands-on execution with high-level strategic leadership, ensuring measurement is both actionable and future-focused.
If you’re passionate about translating data into insights, leading measurement innovation, and driving business growth through analytics, this is the place to make an impact.
What You’ll Be Doing
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85 countries.
Who You Will Be Working With
At PMG, we believe measurement should do more than just track media performance—it should tell a compelling story, drive smarter decisions, and connect marketing to real business outcomes. As an Analytics & Measurement Director, you’ll play a critical role in shaping how a major retailer measures success, moving beyond siloed KPIs to a holistic, business-impact-driven analytics framework.
You’ll collaborate with media strategists, data scientists, and customer leadership teams, helping to define and implement best-in-class measurement strategies. From incrementality testing and attribution modeling to AI-driven analytics, you’ll be at the forefront of developing solutions that bring clarity to complex marketing challenges. This role blends hands-on execution with high-level strategic leadership, ensuring measurement is both actionable and future-focused.
If you’re passionate about translating data into insights, leading measurement innovation, and driving business growth through analytics, this is the place to make an impact.
What You’ll Be Doing
- Develop and execute a measurement strategy that connects media performance to real business impact.
- Establish a north star measurement philosophy, guiding clients beyond siloed KPIs toward a holistic, strategic analytics framework.
- Design and implement incrementality testing, attribution models, and advanced media measurement methodologies (MMM, lift testing, diminishing returns analysis, etc.).
- Conduct deep-dive data analysis to uncover insights that inform marketing spend, audience strategy, and channel effectiveness.
- Build and maintain automated measurement tools and dashboards using platforms like BigQuery, Redshift, Tableau, and Looker.
- Partner with customer leadership and internal teams to define key success metrics and align measurement roadmaps with business goals.
- Work cross-functionally to bridge the gap between business teams and technical data teams, ensuring analytics solutions are both insightful and actionable.
- Lead experimentation and testing, designing lift studies and custom attribution models that improve marketing performance.
- Stay ahead of industry trends, including privacy regulations, identity resolution, retail media, and AI-driven analytics, to proactively shape measurement strategies.
- Represent PMG in client meetings, industry panels, and RFP responses, offering thought leadership and guidance on measurement best practices.
- Mentor and develop a team of analytics managers and senior analysts, instilling best practices in measurement, experimentation, and data storytelling.
- Foster deep partnerships with media, strategy, creative, and customer leadership teams, ensuring measurement aligns with broader marketing and business goals.
- Cultivate a culture of curiosity, innovation, and business-driven analytics within the team and organization.
- 8 years of hands-on experience in marketing analytics, data science, or media measurement, with a strong focus on driving business impact.
- Proven ability to develop a measurement philosophy that ties marketing KPIs to business growth.
- Deep expertise in media measurement methodologies, including:
- Incrementality testing/lift studies to measure campaign effectiveness.
- Media mix modeling (MMM) for optimizing budget allocation across channels.
- Attribution & customer journey analytics to understand multi-touchpoint performance.
- Experimentation & statistical significance analysis for data-driven decision-making.
- Proficiency in SQL, Python, or R for data analysis, predictive modeling, and automation.
- Hands-on experience with cloud data platforms such as Google BigQuery, AWS Redshift, or Snowflake for large-scale data management.
- Strong data visualization skills using Tableau, Looker, or Google Data Studio to present clear and actionable insights.
- Ability to translate complex data into clear, strategic insights that drive business decisions and marketing effectiveness.
- Exceptional communication and presentation skills, with the ability to simplify technical concepts for executive stakeholders.
- High business acumen with a deep understanding of traditional and digital media performance metrics and their impact on growth.
- A willingness to navigate ambiguity, helping to define and evolve measurement frameworks to deliver increasing value to customers.
- A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
- Master’s degree in Analytics, Data Science, Statistics, or a related field.
- Previous experience working on a Marketing Science (MarSci) team.
- Experience applying machine learning models in marketing analytics.
- Knowledge of identity resolution, privacy trends, and AI-driven media optimization.
- Experience leading major measurement transformations, such as implementing MMM, launching new incrementality testing capabilities, or onboarding retail media clients.
- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement Plans: Plan for your future with our competitive 401(k) matching program.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Pet Insurance: Protect your pet's health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
