Client Strategy Senior Director, B2B & Integrated Media

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85 countries.

Who You Will Be Working With

As our Client Strategy Senior Director, you’ll play a central role in shaping and executing impactful strategies for a diverse portfolio of clients while leading an inclusive, dynamic team of leads and supervisors. In this role, you’ll serve as a trusted strategic partner to clients, designing comprehensive media strategies that align with their business objectives and fostering a collaborative environment for professional growth within your team. With a deep understanding of client goals and a commitment to continuous improvement, you’ll build and nurture strong relationships with senior and executive stakeholders to drive effective collaboration, remove barriers to success, and support lasting partnerships. You’ll also oversee high-level communications and strategic planning efforts, ensuring that all initiatives align with and exceed performance goals.

What You Will Do

• Lead the design and execution of full-funnel media plans, aligning media strategies with each client’s brand vision and objectives. Build on past performance and leverage advanced planning tools.
• Oversee the strategic direction across all campaigns, ensuring alignment with each client’s goals and needs.
• Partner with clients to guide their media investments and priorities, supporting business growth and, where needed, facilitating marketing transformations.
• Manage budget forecasts and performance, proactively seeking growth opportunities and demonstrating strong financial insight.
• Build trusted relationships as the primary contact for senior and executive clients, deepening your understanding of their business and identifying new opportunities.
• Continuously seek and implement innovative media strategies that improve client outcomes and operational efficiency.
• Showcase thought leadership in all client interactions, using Keynote and PowerPoint to deliver impactful presentations.
• Advocate for client needs while challenging your team to deliver creative, high-impact media strategies.
• Take ownership of program budgets and outcomes, collaborating with media teams to ensure that investments are well-planned, flexible, and aligned with performance goals.
• Mentor and support a team of media professionals, fostering a culture of innovation, continuous learning, and forward-thinking solutions.
• Drive operational excellence by implementing systems that streamline project execution and ensure timely delivery of client objectives.
• Tackle challenges independently, offering actionable feedback and encouraging a growth-oriented, adaptable team culture.
• Work with media and analytics teams to create insightful reports and dashboards, delivering data-driven recommendations aligned with client goals.
• Monitor omnichannel campaign performance, ensuring that recommendations and optimizations are effectively executed, and troubleshoot as needed to align with evolving client goals.
• Ensure that all client reporting aligns with their learning agenda and broader business objectives, delivering value and insights across media channels.
• Lead test-and-learn initiatives to drive continuous improvement and impactful outcomes.
• Stay informed on industry trends, new platforms, and technological advancements, proactively offering insights that foster client growth.
• Develop a deep understanding of each client’s industry, target audience, and competitive landscape to provide tailored, strategic recommendations that meet their unique goals.
  
  

What You’ll Bring

• 10 years in digital marketing, with a bachelor’s degree or equivalent experience.
• 5 years of people management experience, with strong skills in mentoring, training, and guiding team members to achieve their potential.
• A collaborative approach to aligning cross-functional teams and driving impactful strategies.
• A growing foundation in consulting, enabling you to contribute thoughtful insights and solutions that support client needs.
• A strong understanding of digital marketing and insights management, allowing you to create data-informed strategies that drive results.
• A well-rounded knowledge of marketing digital buying environments and multi-channel marketing to craft impactful, integrated media strategies.
• Proficiency in tools like Microsoft Excel, Microsoft PowerPoint, Keynote, and Google Slides to support seamless data presentation and analysis.
• A passion for client service and coaching, fostering meaningful relationships and helping your team thrive.
• High emotional intelligence and interpersonal skills to build trust, inspire collaboration, and cultivate strong relationships with clients and colleagues.
• Excellent organizational skills and experience with structured project management approaches, such as the waterfall model, to keep workflows efficient and organized.
• A curious and analytical mindset, with the ability to translate data insights into actionable strategies that meet client objectives.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
  
  

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement Plans: Plan for your future with our competitive 401(k) matching program.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
  
  

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.