What are the responsibilities and job description for the PMG is hiring : Programmatic Media Senior Associate in Dallas position at PMG?
Job Description
Job Description
We are PMG
Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85 countries.
Who You Will Be Working With
The Programmatic team at PMG is a group of forward-thinking strategists and buyers passionate about creating impactful campaigns that connect brands with their audiences. We operate at the crossroads of technology, creativity, and data, partnering with teams across media strategy, creative, and analytics to deliver cohesive, full-funnel marketing strategies.
Our team thrives on collaboration, innovation, and a shared commitment to excellence. By working together and learning from one another, we not only deliver superior outcomes for our clients but also create an environment where each team member can grow and succeed. Joining us means working with some of the world's most influential brands while honing your skills and making a tangible impact.
What You Will Do
- Lead the execution of programmatic campaigns, including setup, trafficking, and day-to-day management, ensuring they align with client KPIs and PMG's high standards.
- Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution.
- Collaborate across teams, working with media operations, account services, analytics, and creative to ensure holistic campaign strategies that meet and exceed client objectives.
- Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns are innovative and cost-effective.
- Develop and deliver insightful reports, presenting campaign performance, optimization strategies, and actionable recommendations to clients.
- Master PMG's proprietary technology, Alli, using it to customize alerts, analyze data, and create reporting tools that enhance decision-making and campaign performance.
- Mentor and guide team members, overseeing coordinators and associates to ensure flawless execution, optimizations, and effective pacing decisions.
- Oversee budgeting responsibilities, including forecasting monthly goals and managing ad serving needs to meet client objectives.
- Identify and implement testing opportunities, contributing to media planning efforts and enhancing overall strategy with forward-thinking initiatives.
What You Will Bring
What We Offer
What Sets Us Apart
Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
