What are the responsibilities and job description for the PMG is hiring : SEM Senior Manager in Dallas position at PMG?
We are PMG Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights-as well as its proprietary marketing intelligence platform, Alli-to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85 countries.
Who You Will Be Working With
At PMG, our Paid Search Marketing (SEM) team is a group of innovative thinkers, strategic problem-solvers, and passionate collaborators. We work alongside media strategy, creative, and analytics teams to craft search marketing strategies that connect brands with their audiences in meaningful and measurable ways.
Our team thrives on curiosity and collaboration, constantly exploring fresh solutions and uncovering opportunities that drive success for our clients. We foster a culture where every individual is empowered to grow, share their ideas, and make an impact. As an SEM Senior Manager, you'll lead a talented team, shape impactful strategies, and help drive the future of search marketing for some of the world's most exciting brands.
What You Will Do
- Lead the execution and optimization of complex search programs, ensuring marketing activities align with client goals and deliver measurable results.
- Coach and mentor junior team members, providing guidance on account management across platforms like Google Ads, Bing, and others while fostering professional growth.
- Shape creative and messaging strategies that align with Google best practices and meet client objectives.
- Define advanced strategies for keyword opportunities, campaign structures, targeting, and display networks, driving scalable growth for clients.
- Analyze and monitor campaign performance, providing actionable cross-channel recommendations to maximize revenue and ROI.
- Inspire and motivate teammates, serving as a leader and mentor while fostering collaboration and innovation across the SEM team.
- Drive adoption of PMG's proprietary technology platform, Alli, integrating its capabilities into client accounts and sharing insights for its continued development.
- Lead PMG-wide search training initiatives, sharing expertise and supporting departmental growth and innovation.
- Integrate technical solutions, tailoring custom strategies to address client-specific challenges and deliver impactful results.
- Manage and develop a team of SEM professionals, deploying resources strategically to maximize individual potential and client outcomes.
- Evaluate resource needs, identifying opportunities to improve efficiency and effectiveness across paid search efforts.
What You Will Bring
What We Offer
What Sets Us Apart
Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation-which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
