What are the responsibilities and job description for the SEM Senior Lead position at PMG?
We are PMG Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights-as well as its proprietary marketing intelligence platform, Alli-to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85 countries.
Who You Will Be Working With
At PMG, our Paid Search Marketing (SEM) team is a group of passionate strategists and problem-solvers who thrive on delivering impactful search campaigns. We work alongside media strategy, creative, and analytics teams to develop innovative, full-funnel marketing strategies for some of the world's most exciting brands.
Our team prides itself on a collaborative and growth-oriented culture, where every member's contributions are valued, and new ideas are always welcome. We constantly challenge ourselves to explore fresh solutions, adapt to industry changes, and uncover opportunities that drive success for our clients. As an SEM Senior Lead, you'll play a key role in shaping strategies, mentoring team members, and driving exceptional results.
What You Will Do
- Lead the tactical execution and optimization of search programs, managing marketing activities to ensure alignment with client goals and scalable growth.
- Coach and mentor junior team members, providing guidance on account management across platforms like Google Ads, Bing, and others for a variety of clients.
- Develop creative and messaging strategies that align with Google best practices and deliver results for client campaigns.
- Define comprehensive strategies for keyword opportunities, campaign structuring, targeting, and display networks, tailored to meet specific client objectives.
- Monitor and evaluate campaign performance, providing cross-channel recommendations to maximize revenue, return on investment, and overall impact.
- Motivate and inspire teammates, serving as a leader and mentor within PMG's search team while fostering a collaborative and innovative environment.
- Drive adoption of PMG's proprietary platform, Alli, integrating its capabilities into client accounts and contributing to its evolution through product recommendations.
- Lead PMG-wide search training, sharing expertise and driving departmental initiatives to ensure team success.
- Integrate technical solutions to create custom strategies that address client-specific business challenges and deliver measurable outcomes.
What You Will Bring
What We Offer
What Sets Us Apart
Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation-which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
