Marketing Director

Position Overview:
The Marketing Director will lead and manage the marketing efforts for the PMI SFBAC chapter,
ensuring effective communication, branding, and stakeholder engagement. This role requires a
strategic thinker who can manage a diverse team, coordinate events, and maintain relationships
with partners and vendors while ensuring compliance with organizational standards.

Key Responsibilities:
Team Leadership and Development
● Staffing Coverage: Ensure coverage for key service areas, including design needs,
email marketing, and website updates.
● Team Meetings: Organize and lead weekly to biweekly meetings, setting agendas and
discussing key updates and registration numbers.
● Recruitment and Onboarding: Review team makeup, update job descriptions,
interview candidates, and onboard new members.
● Engagement: Foster team engagement and appreciation among members.

Event Planning and Management
● Marketing Tasks: Assign and manage marketing tasks in Asana, ensuring alignment
with promotional schedules.
● Events Calendar: Update the website calendar with events and manage requests from
external stakeholders.
● Special Event Planning: Collaborate with event leads to support marketing, pricing,
registration, and branding.

Partnership and Vendor Relations
● Partner Relationships: Field requests from partners and sponsors, ensuring accurate
promotion of events.
● Vendor Management: Communicate with vendors to align on deliverables and review
monthly performance metrics.

Internal Communication and Stakeholder Engagement

● Communication: Share marketing team processes with operations leadership and
facilitate training for event leads.
● Marketing Commitment Evaluation: Support the marketing team's commitments and
evaluate their effectiveness regularly.

Brand Management and Marketing Strategy
● Email Marketing: Work with email marketing leads to establish sustainable workloads
and evaluate strategies.
● Brand Standards: Ensure compliance with PMI Global brand standards and oversee
printed materials.

Monitoring, Evaluation, and Resource Management
● Performance Reporting: Assess the effectiveness of tools and platforms, manage
budgetary constraints, and provide updates on marketing metrics.
● Account Management: Manage access and passwords for key platforms and oversee
inventory of PMI-owned property.

Qualifications:
● Proven experience in marketing, preferably in a nonprofit, startup, or volunteer-based
organization.
● Strong leadership and team management skills, with the ability to engage and motivate
volunteers.
● Excellent organizational and project management abilities.
● Strong communication skills, both verbal and written, with an emphasis on stakeholder
engagement.
● Familiarity with marketing tools (e.g., Asana, MailChimp, Canva) and social media
platforms.
● Ability to adapt to changing environments and manage multiple priorities.

Capabilities:
● Strategic thinking and problem-solving skills.
● Flexibility and adaptability in managing diverse teams and changing needs.
● A collaborative approach to working with internal and external stakeholders.
● A commitment to the organization's mission and values, with a focus on community
engagement.

Location: Remote Role with occasional in-person events. Should be based in SF Bay region as
this is a local chapter

Position Type: Unpaid Volunteer/Part-Time