Paid Media Specialist, Linga

Job Description

Job Profile

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Paid Media Specialist within PNC's Linga organization, you will be based in Naples, FL.

Responsible for creating and optimizing paid media channels to support the digital department in their growth goals.

They take care of the day-to-day management of paid digital marketing campaigns which can include paid search, display and social advertising strategies across both B2B and B2C business.

This role requires a deep understanding of digital marketing channels, data analytics, and emerging digital trends.

This position will work closely with other departments to ensure cohesive and effective marketing efforts across all digital platforms.

Key Responsibilities :

• tDevelop, implement, and manage paid media strategies across multiple platforms, including Google AdWords, Bing, social media, and display networks.
• tCreate, execute, and optimize PPC campaigns, monitor budgets, and oversee search platform accounts.
• tConduct ongoing keyword research, ad grouping, audience targeting, and website research to ensure campaign effectiveness.
• tTrack KPIs, analyze performance data, and provide actionable insights to relevant stakeholders for continuous optimization.
• tCollaborate with cross-departmental teams to align campaign strategies and goals with broader marketing objectives.
• tOversee and manage paid media budgets, ensuring efficient allocation and maximum ROI.
• tStay current with PPC industry trends, best practices, and emerging technologies to drive campaign innovation.
• tAnalyze landing page testing results and monitor SEO / SEM and social traffic for keyword and optimization opportunities.
• tProvide intelligent synthesis of campaign performance data, defining, measuring, and evaluating relevant KPIs.
• tBuild out media buys and manage the execution of digital campaigns from conception to launch, ensuring alignment with organizational goals.
• tDevelop and manage the overall strategy for digital acquisition and paid media channels, driving growth and performance.

Job Description

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be :

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications / licensures needed to be successful in this position.

Competencies Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems

Work Experience Roles at this level typically require a university / college degree with

Education Bachelors

Certifications No Required Certification(s)

Licenses No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include : medical / prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse / child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child / elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility : maternity and / or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses.  Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace.  We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

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