What are the responsibilities and job description for the Manager, User Acquisition Marketing • Job at Pocket Worlds LTD in Austin position at Pocket Worlds LTD?
About Pocket Worlds :
At Pocket Worlds, we are building bleeding-edge technology that enables creators to develop the next generation of social experiences. Our flagship platform, Highrise, is where millions of people express themselves, engage in shared experiences, and create deep friendships. Over 40 million people have already joined the world of Highrise, and it's growing faster every day. Through Highrise, we are connecting the world through shared community created experiences and realizing the positive potential of the internet.
About the Role :
We are seeking a Manager, User Acquisition to lead our efforts in scaling our user base and revenue. This role is integral to our team and is positioned with the potential to evolve into an executive-level position, possibly Chief Marketing Officer (CMO), as you demonstrate your impact and strategic vision.
As the Manager, User Acquisition, you will work closely with our executive team, including our CEO, to develop and execute strategies that drive both inorganic and organic growth. You will be at the forefront of growth marketing in gaming, a field that demands a blend of rigorous quantitative analysis and innovative creative thinking.
Responsibilities :
- Lead our user acquisition efforts across paid channels, developing and optimizing campaigns that scale efficiently, ensuring measurable and repeatable success.
- Identify and activate underutilized channels like Discord, YouTube, Instagram, and Twitter, developing strategies to turn these into effective growth drivers.
- Apply your deep understanding of performance marketing in gaming to create competitive advantages, comparable to hedge fund trading where small, data-driven advantages are crucial.
- Align growth marketing strategies with overall company goals, preparing and presenting reports on growth metrics and campaign effectiveness to the executive team.
- Drive innovation and growth through constant experiments, A / B testing across multiple platforms with a balanced approach between art and science.
Requirements :
Bonuses :
Why work with us :
Pocket Worlds Core Values :
Benefits (Full Time Employees) :
Pocket Worlds is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
Any communications from Pocket Worlds will only come from an @ pocketworlds.com or @ everskies.com domain. If you receive any communications, offers, etc. from any other domain, it is likely a scam.
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