What are the responsibilities and job description for the Director of Growth, Social Media and Video position at Podcast Management Inc?
Director of Growth, Social Media and Video
This position can be located in New York, NY or Indianapolis, IN.
audiochuck is a young, fast-growing, and dynamic company that rewards its employees, regardless of age or experience, according to the work they do. We are committed to developing internal talent and fostering a long-term team of talented media professionals. Advocacy is an essential part of the audiochuck culture. We are passionate about using our platform to make a positive difference in people’s lives by using our time, money, and resources to advocate for victims and families.
About Our Director of Social & Video Growth:
audiochuck is looking for a Director of Growth, Social Media and Video to join our team and develop a social and short-form video strategy that will drive discovery of audiochuck programming, build our community, and support other strategic initiatives. This role will require a creative and analytical approach to video creation and distribution while bringing a strong content sensibility to drive action. This role will report to our Chief Growth Officer.
What you’ll do:
Short-Form Content Strategy & Development:
- Develop and constantly evolve our social strategy through platform-specific formats that drive discovery, retention, and engagement for Audiochuck shows.
- Create the voice of the brand on social without sacrificing brand equity..
- Partner with content, production, and marketing teams to plan and create original content from ideation to execution that utilizes storytelling techniques, writing, formats, and platform features that align with our audiences.
- Collaborate with the production team to adapt long-form content into engaging, native short-form that drives viewership of full episodes.
- Manage a team of content creators and coordinators with different skill sets and perspectives.
- Define and track KPIs for each platform and use data and insights to optimize content formats, posting cadence, and audience engagement strategies.
- Develop a cohesive approach and presence on each social platform so that our brand shows up in the most impactful way.
- Campaign Planning Execution: Manage the social budget, plan and execute comprehensive and efficient social campaigns and strategies with alignment across groups.
- Collaborate with the Marketing team to develop short-form assets for advertising & partnerships.
- Provide regular reporting and insights to guide creative decision-making.
- Effectiveness Reporting: Monitor content and campaign performance through regular reporting to continually maximize effectiveness.
What you’ll bring to the table:
- 6 years of experience in social, video, and/or content creation.
- A track record of developing a large audience for brand or creator accounts.
- Strategic vision with an ability to collaborate with cross-functional groups.
- A knack for identifying trends before they peak, staying ahead of the curve on video and platform shifts. Your FYP reflects a deep understanding of emerging trends, and your research includes analyzing changes in algorithms, platform updates, and content strategies.
- Able to craft authentic copy that engages audiences and drives clear action.
- Management: Ability to manage people, vendors, and a dedicated budget.
- Insights Driven: Measuring and monitoring campaign and content effectiveness comes second nature to you and the ability to adjust course in real time based upon this data.
What audiochuck will bring to the table:
- Commitment to intentional leadership development for all employees
- Dedication to company culture and promoting mental health
- A talented team of collaborative and passionate employees to support your work
- An appreciation for diverse work experience and backgrounds
- A chance to work on shows from a leading network for true crime podcasts
- Competitive base salary and bonus incentives
- Comprehensive benefit plan
- 401(k) retirement plan with match
- Paid time off
- Team events and activities
- Relocation package, where applicable
This position can be located in New York, NY or Indianapolis, IN.
The base salary for this role is between $115,000 and $130,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
Salary : $115,000 - $130,000
