What are the responsibilities and job description for the Marketing Coordinator Job at Point Broadband / Sunset Digital in City of Ithaca position at Point Broadband / Sunset Digital?
Marketing Coordinator
Ithaca, NY
Summary :
The Marketing Coordinator is responsible for contributing to the development of the company's marketing strategy and plan, and then managing the implementation of the plan.
Duties and Responsibilities :
Essential duties and responsibilities include but are not limited to :
- Manage acquisition marketing strategy execution to acquire new customers and meet company's overall subscriber objectives
- Includes, but is not limited to, management and execution of corporate direct mail, leads program, local overlays, and product incentives
- Coordinate and participate in campaign events
- Provide day-to-day coordination of third-party advertising agency, print vendors, and database marketing partners
- Analyze and report on results / objectives and is consistent with brand and voice
- Identify new opportunities for customer growth through alternate channels and leads management
- Manage budget within corporate guidelines, monitor actual expenses for acquisition tactics and re-forecast as necessary
- Potential opportunity for management of contractors or full-time employees to direct their activities and productivity and delegate duties accordingly
- Other duties as assigned
Qualifications :
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education :
Bachelor’s degree in Marketing, Communications, Journalism or Business Administration is preferred. Some field marketing experience preferred.
Experience / Skills Needed :
Computer Skills :
Word processing, spreadsheets, internet software, email, database software, PowerPoint
Physical Demands / Working Conditions :
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Benefits :
Point Broadband offers competitive pay and cash bonuses in a stable and fast-growing business.
Point Broadband is an equal opportunity employer. For further information, please visit :
EEO is the Law Poster | U.S. Equal Employment Opportunity Commission
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