What are the responsibilities and job description for the Marketing Operations Specialist position at POLITICO?
POLITICO is in search of a Marketing Operations Specialist to support POLITICO’s B2B revenue organization by owning the scheduling, building, tracking, and ongoing management of multi-channel marketing campaigns. This person will work cross-functionally across both sales and Pro’s acquisition, retention, and product marketing functions and will have a direct impact on POLITICO Pro’s bottom line.
What You'll Do:
- Work with the marketing team to build, track, test and optimize acquisition and engagement campaigns including emails, segments, forms, landing pages, templates, etc
- Develop insights to perform A/B testing to optimize emails based on audience, time of day/day of week send, and subject lines
- Ensure proper layout, deliverability, and tracking of all digital assets promoted through different channels to produce accurate reporting
- Keep up to date with software improvements and industry trends to ensure we are maximizing our ability to meet campaign goals
- Manage our webinar platform, ON24, to support weekly events for our different business units
- Liaise with revenue operations and marketing team members to improve size, health, hygiene, consistency, and quality of the marketing database
- Work with our analyst to monitor campaign performance after execution and recommend changes as needed
- Manage Asana to maintain an effective workflow for team project tracking
What You'll Need:
- 2 years of experience in B2B or subscription-based products and services
- 1 years of experience with marketing automation platforms, Marketo preferred but not required
- Critical thinker and creative problem-solver with strong analytical skills
- Working understanding of the inbound methodology and impact on the buyer/customer journey
- Experience in working with internal sales teams
- Ability to establish and manage multiple priorities and drive simultaneous projects to completion and by deadlines
- Strong attention to detail and quality assurance
- Adaptive and can improvise, execute, and support the team beyond what is outlined in the job description
- Bachelor’s degree or equivalent experience required
We are driven by our values. We are relentless contributors, disruptors of the status quo, collaborators, talent cultivators and DEI stewards. Our culture is defined by grit, total integrity and a prioritization on innovation.
We value our people. We offer a competitive compensation and comprehensive benefits package, including health and wellness benefits, commuter and cell phone reimbursements, retirement plans, as well as work-life balance flexibility and opportunities for career development. Click here for more on what we offer and what it’s like to work for POLITICO.
Let’s keep in touch. Follow us on Instagram and Twitter at @politicocareers and #meetPOLITICO for a deep dive into what makes us POLITICOs and our adventures. We’d love to hear from you! Want to join POLITICO but don’t see a job suited to you? Sign up to be a part of our Talent Network to be alerted of future opportunities.
