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Business Development and Marketing Specialist - Labor and Employment

Polsinelli
Kansas, MO Full Time
POSTED ON 3/31/2025
AVAILABLE BEFORE 5/31/2025

At Polsinelli, What a Law Firm Should Be, is not just our tagline, it is what we live every day. We strive to create a dynamic environment where our team members are encouraged to bring their creativity and professional passions into the workplace so that they can thrive.

Polsinelli is seeking an experienced, proactive and driven marketing professional to support the firm’s Labor & Employment department. The Business Development and Marketing Specialist will work collaboratively within the Marketing department, supporting the Labor & Employment department leadership and attorneys.

Position Reports to: Senior Department Marketing Manager


Core Responsibilities:

  • Develop a thorough understanding of the Department’s practice groups, attorneys, competition and client base.
  • Support the execution of marketing and business development initiatives, programs, events and activities for the Department and its Practice Groups, both independently and in partnership with the Senior Department Marketing Manager.
  • Support RFP and pitch response strategy and the creation of materials, including meticulous editing and, as needed, assisting with in-depth market and client research to craft targeted, compelling content for high-impact, customized materials for new business opportunities. Monitor and maintain RFP and pitch status in proposal tracking database.
  • Coordinate and support the development, execution and follow-up of internal and client-facing events and webinars, with support from the firm-wide events team (includes supporting the development of event proposals and budgets, logistics, targeted list development, invitations and client communications, etc.)
  • Assist with Department and practice-specific sponsorships, including attendee registration, collateral, booths, etc.
  • Coordinate e-communications including eAlerts, monthly department emails, new attorney welcome emails, quarterly newsletters and other communications.
  • Collaborate with the firm’s PR team to advance profile-raising efforts within target markets.
  • Assist with the ongoing review and updating of Department and practice-specific marketing and external content (practice group pages, attorney bios, pitch and proposal materials), including ensuring relevant data, statistics and accolades are updated timely in all places utilized.
  • Conduct market research, gather industry information and perform other relevant research. 
  • Study and monitor the legal market and the various business industries important to the Department and their Practice Groups.
  • Partner and collaborate with other firm administrative departments, as necessary, for project completion.  
  • Draft and project manage select directory submissions (e.g. Chambers) and other practice or industry-specific rankings.
  • Support lateral attorney orientation and onboarding.
  • Monitor, track and collaborate with attorneys on the practices’ knowledge/experience management efforts, using the firm’s Foundation database.
  • Be a proactive member of the Marketing Team. Participate in retreats, meetings and the coordination of processes and strategies on behalf of the Department and the Firm.
  • Assist with the marketing budget, including processing invoices, reconciling expenses, etc.
  • Other duties as assigned, including periodic support of local office events and other initiatives.

          Education and/or Experience Requirements:

          • Bachelor’s degree
          • 4 years or more of relevant work experience in Legal (Am Law preferred) or other Professional Services industry
          • Legal marketing experience
          • Driven towards excellence and a strong sense professionalism, and an ability to identify and understand marketplace trends
          • Excellent project management skills and the ability to identify and recommend effective solutions
          • Must be responsive to inquiries from internal clients, diplomatic in answering questions or evaluating proposed ideas and thorough when offering feedback concerning results or issues that arise in the course of projects
          • Strong communication skills, ability to work with executives, and ability to handle ambiguous or dynamic requests with a flexible working style
          • Desired characteristics: Detail-oriented, organized, professional, innovative, strategic, process-driven, accountable, entrepreneurial, collaborative, flexible, and accommodating
          • Candidates must demonstrate a strong comfort level with technology, including the ability to quickly learn and adapt to new software, tools and platforms relevant to the role
          • Demonstrated client service excellence

              Other Skills/Abilities:

              • Strong organizational skills
              • Strong writing skills
              • Strong attention to detail
              • Sound judgment
              • Strong interpersonal communication skills
              • Strong analytical and problem-solving skills
              • Able to work harmoniously and effectively with others
              • Able to preserve confidentiality and exercise discretion
              • Able to work under pressure
              • Able to manage multiple projects with competing deadlines and priorities

               

              The budgeted salary range for this position is $80,000 - $100,000.

              As part of full-time employment associated with this position, Polsinelli PC offers the following benefits: Paid time off, sick time off, a referral program, medical insurance and benefits, dental insurance, vision insurance, life insurance, AD&D insurance, ID Theft insurance, long-term disability benefits, short-term disability benefits, Parking/Transit reimbursement (varies depending on location), 401(k) benefits, and employee assistance benefits.

              Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

              Salary : $80,000 - $100,000

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