What are the responsibilities and job description for the Luxury Living Group - Digital & Marketing Director position at POLTRONA FRAU S.P.A.?
Luxury Living Group - Digital & Marketing Director
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Business Functions : COMMUNICATION; SALES & MARKETING
Locations : IT - Italy; IT - Italy / Forlì
DIGITAL & MARKETING DIRECTOR
A Digital and Marketing Director is a senior leadership role responsible for overseeing and executing a company's digital and marketing strategies. This role involves the integration of both traditional marketing methods and innovative digital marketing techniques to drive brand growth, customer engagement, and revenue.
Key Responsibilities :
- Strategic Planning : Developing and implementing comprehensive digital marketing strategies that align with the company's business goals.
- Campaign Management : Leading and overseeing marketing campaigns across various digital platforms (e.g., social media, email, search engines, etc.) and traditional channels.
- Brand Development : Ensuring the company's branding is consistent and impactful across all digital touchpoints.
- Customer Insights : Analyzing customer data to gain insights, drive decision-making, and improve user experiences.
- Team Leadership : Managing and mentoring the marketing and digital teams, collaborating with other departments, and ensuring all marketing initiatives are executed on time and within budget.
- Digital Transformation : Identifying opportunities for adopting new technologies and digital platforms that can help the company stay competitive.
- Analytics & Reporting : Using data-driven approaches to track the performance of marketing efforts, measuring ROI, and adjusting to improve results.
- SEO & Content Strategy : Overseeing search engine optimization (SEO) and content marketing strategies to increase organic traffic and engagement.
- Paid Media Management : Managing paid advertising campaigns, including PPC, display ads, and social media ads.
- Partnerships & Collaboration : Working with external partners, agencies, and brand licenses to amplify the marketing message and reach broader audiences.
Skills & Qualifications :
Educational Background :
The Digital and Marketing Director plays a pivotal role in shaping a company's brand identity and ensuring its marketing efforts are effective and forward-thinking.
Place of Work : Forlì
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