Head of ABM and Field Marketing (USA)

PolyAI builds enterprise voice assistants that carry on natural conversations with customers to solve their problems. Our voice assistants understand customers, regardless of what they say or how they say it. We serve enterprises where customer conversation is an important part of doing business. Our customers include some of the leading names in banking, hospitality, insurance, retail, and telecommunications.Our enterprise clients deploy PolyAI voice assistants to cut down on wait times and free up live staff to focus on calls requiring empathy and judgment. As a result, our enterprise clients see improved customer satisfaction, employee retention and operational efficiency.As we continue to grow, we are looking for a Head of ABM and Field Marketing. This person will join PolyAI’s rapidly growing marketing team. This role will support all of PolyAI’s marketing functions with a focus on events. This includes content development, marketing automation, email marketing, social media, list building, audience nurturing, and more.Salary : $150,000 - $165,000 15% bonusResponsibilities : Own strategy, execution, and the results of your programs, including 1 : many, 1 : few and 1 : 1 ABM campaigns and programs that drive prospect engagement of a set list of target accounts through the sales funnel.Work across all marketing channels such as direct mail, digital campaigns, events, and more to develop pipeline and increase conversion rates between funnel stages.Develop and manage ABM campaign KPIs, optimize strategies through data-driven analysis, and oversee campaign performance to meet business and pipeline objectives.Build and maintain an ABM calendar and partner closely with sales and marketing.Collaborate across departments to create compelling custom content, manage lead tracking, and maximize sales pipeline contribution.Work with content teams to create highly tailored assets, such as case studies, one-pagers, and personalized landing pages for each account across all distribution channels.Partner with sales and marketing teams to drive event attendance, develop ABM strategies, create account plans, and align messaging for cohesive campaigns.Support the events team in tradeshows and broader field marketing initiatives.Assist in managing your portion of the events and demand generation budget and processes to support long-term scalability.Minimum Requirements : Proven track record of developing and executing marketing and GTM strategies at scale, working in high-growth companies.Proficiency in ABM platforms, tools, and reporting (e.g., Demandbase, 6sense, HubSpot, Marketo, Salesforce).Strong project management skills and a detail-oriented approach.A data-driven mindset with analytical skills and experience making data-driven campaign decisions.Willingness to grow and learn.Experience working with sales teams on ABM motions.Experience hosting webinars.Experience organizing high-touch VIP events.Benefits : Participation in the company’s employee share options plan.100% of Single Cost (employee) and 50% of Dependent for medical, dental & vision.Life Insurance.️ STD and LTD.The opportunity to contribute to the company's 401k plan.20 days vacation 10 public holidays paid sick leave.Annual learning and development allowance.One-off WFH allowance when you join.Enhanced parental leave.Company-funded fertility and family-forming programmes.Menopause care programme with Maven.Equal Opportunity Statement : PolyAI is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.All employment decisions at PolyAI will be based on the business needs without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, neurodiversity status or disability status.#J-18808-Ljbffr

Salary : $150,000 - $165,000