Demand Generation Lead

Why join Polycam?

Polycam's mission is straightforward : Democratize 3D capture and make it universally useful.

We want to empower creators, builders, and businesses with access to the most advanced 3D capture technologies, wrapped up in a thoughtful system that makes them effortless, easy-to-use and deeply helpful to their work.

By allowing people to transform their real world into high-fidelity 3D models using their everyday devices, Polycam is bringing a whole new generation of builders into the world of 3D. We believe the future of 3D creation is more than a niche skill; it's a universal language.

Polycam is a company that's aware of its place in the history of imaging and photography. Our central goal is to deliver incredible 3D imaging capabilities to as wide of an audience as we can and watch what their creativity and excitement can do. To do that, we're focused on making 3D capture seamless, affordable, and collaborative. We believe that people will do incredible things when handed wonderful technology, and we strive to get Polycam into as many hands as possible.

If you're passionate about creativity, innovation, and making a significant impact, Polycam is the place for you!

What You'll Be Doing :

We're looking for a driven and strategic Demand Generation Lead to spearhead our marketing funnel and fuel growth across our Prosumer, Business, and Enterprise plans. As the Demand Generation Lead, you will be responsible for creating and executing campaigns that increase awareness, generate qualified downloads and leads, and nurture prospects through the funnel to conversion. This role requires a data-driven marketer with a deep understanding of digital marketing, audience segmentation, and demand generation strategies for diverse customer segments. You will be a pivotal player in Polycam's growth story, building scalable campaigns and working cross-functionally to directly impact revenue.

Responsibilities :

• Demand Generation Strategy : Design and execute demand generation strategies for Prosumer, Business, and Enterprise segments, leveraging channels like paid media, content marketing, partnerships, and ABM.
• Campaign Development : Create and manage targeted, multi-channel campaigns to engage and convert prospects, including drip campaigns and retargeting.
• Data and Optimization : Analyze campaign performance to improve metrics such as subscribers, leads, conversion rates, and CAC.
• Cross-Functional Collaboration : Align with the Growth team on revenue goals, partner with Sales on ABM strategies, and collaborate with Product Marketing on messaging and product launches.
• Tools and Platforms : Manage campaigns across platforms like Google Ads, Facebook, LinkedIn, and programmatic tools, utilizing analytics and marketing automation platforms (e.g., HubSpot, Marketo) to optimize performance.

Required Qualifications :

Salary :

The salary range for this position is $165,000 - $215,000. We consider an individual's background and experience in determining the final salary; therefore, the base pay may vary considerably depending on job-related knowledge, skills, and experience.

Our Commitment to You :

At Polycam, we prioritize the well-being of our team and their loved ones! We offer comprehensive medical, dental, vision, and life insurance to support your health and peace of mind. Maximize your benefits with both Health and Dependent Care FSAs for added tax savings. Looking ahead? Our 401(k) plan is here to help you secure a bright future. Plus, we keep things engaging with biannual field trips to unique sites across the nation. Join us and thrive with Polycam!

Disclaimer :

This job description is just the starting point! It's not an exhaustive list of every task, duty, or responsibility you'll handle. Things change, and so might your role. We'll keep you on your toes with new challenges and opportunities.

Physical Requirements :

This role involves extended periods of sitting at a desk and working on a computer.

Salary : $165,000 - $215,000