Business Development and Product Marketing Manager

Gel Press is where technology meets creativity. Our innovative gel printing plates empower artists to explore new techniques and express their creativity in unique ways. We are dedicated to expanding our brand presence across retail, eCommerce, and global marketplaces.​

About You:

● Strategic Business Developer: You possess a deep understanding of identifying growth opportunities, forging partnerships, and driving revenue streams.​

● Product Marketing Expert: You have experience in positioning products effectively, crafting go-to-market strategies, and driving product adoption.​

● Brand Management Professional: You are adept at maintaining brand consistency, enhancing brand equity, and ensuring a cohesive brand message across all channels.​

● eCommerce & Retail Specialist: You have experience optimizing sales and marketing strategies for Amazon, DTC, and retail partners.​

● Innovative Problem-Solver: You utilize consumer insights, market trends, and competitive analysis to inform business development, product marketing, and brand strategies.​

● Collaborative Leader: You thrive in cross-functional environments and can coordinate efforts across marketing, sales, product development, and supply chain teams.​

What You Will Be Doing:

Business Development (60%):

● Market Expansion: Identify and pursue new business opportunities, partnerships, and revenue streams to drive company growth.​

● Strategic Planning: Develop and implement strategic plans to enter new markets and expand the customer base.​

● Relationship Management: Build and maintain relationships with key stakeholders, including potential clients, partners, and industry influencers.​

● Sales Enablement: Collaborate with the sales team to develop strategies and materials that support sales efforts and drive conversions.​

Product Marketing (20%):

● Go-To-Market Strategies: Develop and execute go-to-market plans for new and existing products, ensuring alignment with business objectives.​

● Messaging & Positioning: Create compelling product messaging and positioning that resonates with target audiences.​

● Campaign Management: Plan and oversee marketing campaigns that drive product awareness, engagement, and adoption.​

● Performance Analysis: Monitor and analyze campaign performance, making data-driven adjustments to optimize results.​

Brand Management (20%):

● Brand Strategy: Develop and implement brand strategies that enhance brand equity and market presence.​

● Consistency Enforcement: Ensure brand consistency across all marketing materials, communications, and platforms.​

● Market Research: Conduct market research to understand consumer perceptions and identify opportunities for brand improvement.​

● Cross-Functional Collaboration: Work with product development, sales, and customer service teams to ensure brand alignment in all aspects of the business.​

Qualifications:

● 6 years of experience in business development, product marketing, or brand management within consumer goods, art supplies, or related industries.​

● Proven track record of driving business growth through strategic partnerships and market expansion.​

● Experience in developing and executing product marketing strategies that drive adoption and revenue.​

● Strong understanding of brand management principles and experience in enhancing brand equity.​

● Experience managing Amazon Seller/Vendor Central, including advertising, SEO, and marketplace analytics.​

● Excellent project management skills with the ability to lead cross-functional teams.​

● Ability to analyze data and translate insights into actionable business strategies.​

● Bachelor's degree in Business, Marketing, or a related field.

Salary Range: Based on the distribution of responsibilities, the salary for this role is estimated to be between $70,000 and $80,000 per year. This range accounts for the significant emphasis on business development activities. Compensation will be commensurate with experience and qualifications.

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift

Experience:

• Business development: 6 years (Required)

Ability to Commute:

• Easton, PA (Preferred)

Work Location: In person

Salary : $70,000 - $80,000