What are the responsibilities and job description for the E-commerce Advertising Specialist position at Polymaker LLC?
Job Description
Job Description
Full Job Description – E-commerce Paid Media Specialist
LOCATIONS
United States, Austin, or Greater Houston Area
POSITION SUMMARY
The world of digital advertising is dynamic and ever-evolving, and as an industry leader, we are looking for an experienced E-commerce Advertising Specialist to join our team. This role is essential in driving our online sales and brand awareness through strategic advertising campaigns across multiple digital platforms, including Google, Meta, TikTok, and other channels. The E-commerce Advertising Specialist will be responsible for planning, executing, and optimizing paid media campaigns to achieve our business goals and maximize return on ad spend (ROAS). They will also need a keen eye on what creative content is required for best performance and provide insight to our creative teams on the content creation process.
Key Responsibilities
- Campaign Strategy & Planning : Develop and implement comprehensive advertising strategies across various digital platforms, with a strong focus on Google Ads, as well as Meta (Facebook & Instagram), TikTok, and other relevant channels, to drive traffic and increase online sales.
- Ad Creation & Optimization : Collaborate closely with our creative teams to create and manage high-performing ad campaigns. This includes writing compelling ad copy, guiding the design of creative assets, and establishing effective targeting parameters. Continuously test and optimize both ad creatives and audience segments to enhance overall campaign performance.
- Budget Management : Manage advertising budgets effectively, allocating spend across channels to achieve maximum ROAS while maintaining alignment with overall marketing objectives.
- Analytics & Reporting : Monitor and analyze key performance indicators (KPIs) such as click-through rates, conversion rates, cost-per-click, and ROAS. Provide regular reports and insights to the team, making data-driven decisions to optimize campaign performance.
- Audience Targeting & Segmentation : Use advanced targeting techniques to reach the right audiences, leveraging custom audiences, lookalike audiences, and demographic / behavioral targeting to ensure effective reach and engagement.
- Platform Integration & Tracking : Set up and manage tracking pixels, UTM parameters, and other tracking mechanisms to ensure accurate attribution and measurement of campaign performance.
- Trend Analysis & Adaptation : Stay up-to-date with the latest trends, tools, and best practices in digital advertising and e-commerce. Adapt strategies to capitalize on new opportunities and mitigate risks.
Required Experience
Preferred Background & Experience
You will grow and succeed in this role if you are…
Compensation and Benefits
Polymaker LLC (the US entity of Polymaker) is an Equal Opportunity Employer and do not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Employee at Polymaker LLC receives competitive compensation package and benefits including 401(k) matching, medical, dental and vision insurance, paid time off.
