What are the responsibilities and job description for the Executive Leader for Demand Generation position at PolyOne?
At PolyOne, we're dedicated to providing specialized and sustainable material solutions that transform customer challenges into opportunities. As our Director of Commercial Execution Optimization, you'll play a key role in driving the evolution and continuous improvement of our go-to-market models.
About the Role
This senior marketing and commercial position is responsible for leading the development and implementation of Avient's demand generation strategies. You'll oversee the integration of all demand generation assets, including sales teams, application engineering, marketing communications, lead management, and related systems. Your goal will be to drive end-to-end integration of demand generation efforts and ensure consistent messaging and branding across all activities.
Main Responsibilities
- Develop and implement demand generation strategies aligned with business objectives
- Collaborate with cross-functional teams to align marketing campaigns with business goals
- Ensure effective use and integration of CRM and customer interface systems
- Monitor and evaluate the performance of demand generation efforts and adjust strategies as needed
