What are the responsibilities and job description for the Marketing Analyst Job at Pomona College in Claremont position at Pomona College?
The Marketing Analyst is responsible for analyzing data to help build, drive, optimize and measure direct marketing strategies and campaigns. Responsibilities include :
- Creating and managing target audience lists
- Analyzing performance metrics of outbound direct marketing campaigns
- Overseeing the MCIF / CRM system, specifically operating and maintaining the software to evaluate existing products
- Identifying potential opportunities for product / service development
- Generating promotional mail
- Creating manager reports and performing data analysis
- Ensuring that the marketing database systems are updated and in balance with the core operating systems
- Utilizing the marketing database systems to transform member and prospective member information into actionable sales and marketing strategies
- Contributing key information and input to the tactical implementation of the marketing plan
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