Marketing Manager

POSITION: Marketing Manager

DEPARTMENT: Administration

REPORTS TO: Business Development Director

Job Summary: This individual is responsible for managing and coordinating the marketing and advertising of a growing plastic surgery practice with multiple providers and locations. The marketing manager is also directly involved in the development, implementation, and tracking of the strategic marketing plan.

Education and Experience:

• College degree including business-related courses with emphasis on sales and marketing.
• Five years of experience working as a marketing manager or marketing assistant.

Essential Skills and Abilities: * Familiarity with MS Word, Excel, Canva, Photoshop, Filemaker Pro, and Illustrator.

• Customer Relationship Management (CRM) and email marketing.
• Excellent verbal and written communication skills.
• Must be customer service oriented.
• Effective organization skills with attention to detail.
• Ability to manage multiple projects simultaneously.
• Presents a highly professional image

.RESPONSIBILITIES:

1. Marketing/Advertising Activities

• Develop, maintain, and implement the practice strategic marketing plan, goals, and objectives.
• Develop and track the marketing and advertising budget; coordinate annual review of budget.
• Research trends in the medical aesthetics industry and digital marketing through Google Trends, social media channels (Facebook, Instagram, TikTok, Pinterest, etc.), YouTube and other channels.
• Grow video creation and publish monthly.
• Manage vendor/agency relationships.
• Determine what content will reach customers and develop a content calendar to coincide with events and specials.
• Utilize and develop both internal and external resources.
• Publish digital marketing content online as needed.
• Manage and implement email marketing campaigns.
• Develop and regularly update the marketing tool kit for use at all practice sites.
• Responsible for graphic design for all marketing promotions including advertising, literature, and displays.
• Manage the patient tracking database system, testimonial, and referral programs and regularly assess effectiveness of marketing initiatives.
• Manage and update practice website to ensure effective and current practice promotions, content, before and after pictures.
• Oversee and direct all media placement, including television, print, web and other related media.
• Design, produce, and distribute practice newsletter on a regular basis.
• Participate with management meetings on a regular basis to develop and update marketing initiatives.

2. Administration/Management

• Hire, train, evaluate, and manage marketing team members.
• Facilitate weekly team meetings.
• Perform other related duties to ensure effective communication.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Work Location: Multiple Locations