What are the responsibilities and job description for the Director of Product Marketing position at Pontera Solutions Inc.?
DESCRIPTION
We are looking for a Product Marketing Director to lead our Product Marketing function and manage a team of Product Marketers. This person will work closely with our sales and marketing teams in New York as well as our product and engineering teams in Israel. The ideal candidate is familiar with the needs and wants of Financial Advisors in both an RIA and Broker-Dealer model. This position reports to the Chief Business Officer and is hybrid in our NYC office.
RESPONSIBILITIES
- Develop and execute a comprehensive product marketing strategy to drive awareness and adoption for Pontera across all of our audiences; Ground decisions and recommendations in a key understanding of data and revenue opportunity
- Become an expert on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions
- Own the customer and market research agenda; Identify key customer segments and develop personas and be the voice of the customer
- Plan and execute product launches, nailing our target audience, messaging, channel strategy, and measurement
- Increase product adoption and customer growth by collaborating with Marketing, Product, Sales, Client Experience, and analytics to influence product roadmaps and improve sales win rates and improve feature usage
- Collaborate with analytics and product to understand to look for opportunities to increase funnel throughput
- Develop and nurture a high-performing Product Marketing team, providing coaching, mentorship, and professional development opportunities
- Set up the foundation and ways of working for the Product Marketing team to operate efficiently and scale successfully
REQUIREMENTS
WHAT WE OFFER
Pontera is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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Salary : $190,000 - $220,000
