Sports and Gaming Marketing Associate

ABOUT POPPI

Soda's back. Like, actually back. The twist? It's better for you this time (and no lie, it tastes better, too)! Join the team that's reclaiming soda one mouthwatering drop at a time. Refreshing and juicy without unnecessary sugar, it's time to love soda again!

OUR VALUES

• We keep it real: We keep our egos in check and our feedback honest so we can always stay real. You know, like our ingredients.
• We are creators: We're disruptors who see and do things differently, which is why we changed the soda game forever.
• We do it better, together: We're better when we do together. We have one shot to become the #1 soda, so we need to make it count (while taking care of each other along the way).
  
  
  
  

LOCATION

Austin, TX (Hybrid)



THE ROLE

The Sports & Gaming Marketing Associate will help build a brand that people love: disruptive, creative, and culturally relevant. This role will play an integral part in executing the brand's best-in-class social, influencer, and event strategies within the sports & gaming ecosystems. By working cross functionally, you will help establish poppi's social presence across new platforms relevant to sports & gaming and build new relationships with our community. You will stay up to date on culture/trends and contribute ideas that bring to life fun, flavor and functionality.

WHAT YOU WILL DO

• Expand the brand's social presence across social platforms unique to sports and gaming (with a focus on X, Twitch, YouTube, Reddit), acting as a day-to-day community manager.
• Develop relationships with influencers and community networks to leverage for brand/product campaigns and always on engagement.
• Strategize new ways to grow brand's ambassador group – negotiate new partner contracts, track engagement, report analytics and set up content for paid media.
• Manage master influencer list and keep social software up to date and organized to be used for comprehensive reporting and regular recaps.
• Support internal College Relations team through e-sports outreach and community building.
• Operate critical software platforms for managing performance ad contractual obligations.
• Assist in the execution of sports & gaming activations to distribute tickets and supply product/promotional materials.
• Lead contractual asset approvals by managing communications with creative and partners to ensure timely execution.
• Stay up to date with sports and gaming trends to identify new and noteworthy talent and communities.
• Collaborate cross functionally to build out 360 campaigns and regularly share key learnings.
• Ideate disruptive brand campaigns and product launches; develop marketing strategies and plans that align with campaign goals.
  
  

WHAT YOU BRING

• Awareness of emerging trends in the gaming and sports industries.
• Strong knowledge of social space within the sports and gaming ecosystems.
• Strong judgement and the ability to respond quickly to urgent matters.
• Proactive, self-starter and highly resourceful.
• Ability to inspire team to collaborate and produce great work.
• Team player and A attitude.
• Strong and confident storytelling skills.
• Excellent written and verbal communication.
  
  

YOUR BACKGROUND

• 2 years of marketing experience.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, and Outlook).
• Proficient in social media platforms, specifically X, Twitch, YouTube, Reddit.
• Preferred: Experience working in Asana.
• Valid state driver's license for the posted state or territory.
  
  

ADDITIONAL REQUIREMENTS

• Some lifting and the movement of moderate loads require 50-pound lifting requirement.
• Willingness and ability to travel.
• The ability to sit, stand, walk, and type for long periods of time.
• Willingness to work outside of standard business hours, including evenings and weekends, based on events and business demands.
  
  

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. 

COMPENSATION

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. For this role, the estimated base salary range is between $65,000-$70,000. The actual base salary will vary based on various factors, including market, minimum wage requirements, and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

BENEFITS

poppi offers a comprehensive benefits package for full-time employees, including, but not limited to:

• Bonus
• Paid Time Off (3 weeks)
• 10 Paid Company Holidays
• Medical, Dental, and Vision Benefits
• Flexible Spending Account Plan
• 401(k) Program
• Paid Parental Leave
• Life Insurance
• Technology Allowance
• Employee Assistance Program
• Quarterly poppi Product Benefit
  
  

At poppi, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong. We welcome people of different backgrounds, experiences, abilities, and perspectives. 

poppi is proud to be an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

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