Apply now »
- Apply Now
- Start applying with LinkedIn
- Please
Date : Feb 1, 2025 Location :
New York, NY, US, 10004
display : inline; } Company : Popular Workplace Type : Hybrid
Creative Manager - New York
Creative Marketing
As the Creative Manager , you will shape and lead Popular Bank's brand identity and creative vision across all marketing channels. This role demands a dynamic, hands-on leader who can bridge strategy and execution, driving end-to-end brand experience and aligning content with the bank’s vision for modern, accessible banking. You will collaborate with cross-functional teams to deliver high-quality, impactful creative content that resonates with customers and sets Popular Bank apart in the industry.
In this position, you will :
Key Responsibilities :
Lead and Inspire Creative Vision
Brand Stewardship : Set the visual tone and maintain Popular Bank’s brand identity, ensuring all creative outputs adhere to brand standards across print, digital, social, and out-of-home channels.Content Strategy Development : Work with senior leadership to establish a creative and content strategy that aligns with Popular Bank’s objectives and resonates across diverse customer touchpoints.Innovation and Competitive Analysis : Regularly review industry trends and competitor strategies, driving Popular Bank’s content to lead the industry in creativity and impact.Strategic Leadership in Marketing Campaigns
Campaign Development : Guide the ideation, design, and production of campaign materials that reflect Popular Bank’s brand and marketing goals. Participate in high-level campaign strategy sessions to ensure alignment and effectiveness.Data-Driven Decision Making : Apply a test-and-learn approach to refine strategies based on audience engagement and performance metrics.Stakeholder Alignment : Collaborate across departments and with external partners to deliver cohesive brand experiences that support Popular Bank’s mission.Design Excellence and Execution
Creative Oversight : Ensure high-quality creative execution, from concept through final production, delivering projects that are both visually compelling and technically sound.Technical Guidance : Oversee a multidisciplinary team, including designs, animations, and copy writers, fostering a collaborative and quality-focused work environment.Brand Evolution : Continuously iterate and enhance Popular Bank’s brand guidelines to keep pace with evolving customer and industry needs.Operational and Cross-Functional Support
Organizational Influence : Support all of Marketing by representing the creative vision at internal and external meetings, managing partnerships, and promoting a cohesive, goal-oriented mindset within the creative team and across departments.Compliance and Brand Integrity : Ensure that all content is in compliance with regulatory requirements and aligns with the bank’s brand standards.
