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Date : Feb 19, 2025 Location :
New York, NY, US, 10004
display : inline; } Company : Popular Workplace Type : Hybrid
Sr Supervisor - Analytics
Customer & Product Analytics
As Supervisor of Analytics within the Insights, Product, and Marketing (IPM) organization at Popular Bank, you will play a critical role in enhancing Popular Bank’s ability to leverage data by leading a team that provides critical analytics and reporting for the Bank.
You will help to foster a data-driven culture with a focus on improving customer experience and retention, increasing the ROI of products and marketing campaigns, and enhancing our understanding of customers and prospects. You will have the opportunity to work on a wide range of highly visible projects, partner with multiple stakeholders, and drive change across the Bank.
This role offers a high degree of latitude and requires proficiency with BI and CRM tools, analytics, and creative problem solving.
In this position, you will :
Organizational Leadership
Represent the Analytics team and the IPM organization in discussions with senior leaders across the Bank and with corporate partners, guiding discussions, finding solutions, and acting as a translator as needed between technical and the business realmsManage a small team of analysts and insights professionals, ensuring high quality work and opportunities for professional development for the teamLead other projects as required by managementGuide and mentor your team, and execute your own work across the following areas :Advanced Analytics
Partner with leadership, other business areas, and technology teams to develop and run advanced analytics projects (including customer segmentation, customer / product profitability, pricing optimization, customer lifetime value, churn, etc.) to deliver informed insights for our customers and guide decision making across business linesUnderstand business context to test useful hypotheses, find meaning in data and apply results to answer specific business questions and needsEvaluate performance of advanced analytics solutions and develop processes for solution calibration, as neededCustomer Database & Relationship Management
Working closely with leadership & IT, support the design and build of new solutions for customer data integrity and structure so data can be fully leveraged for product, marketing, sales and statistical modeling efforts.Partner with IT and other business areas to operationalize advanced analytics solutions and capabilities within customer data poolsAct as the daily business owner of the customer databaseBuild out the integration of the customer database with Salesforce, build & enhance CRMA dashboards.Enhance company data and identify potential third-party data sources as needed to support new analytical models and frameworks; Collaborate with IT to integrate new sourcesReporting and Insights
Ensure reliable and accurate reporting in support of different business units and support functions across the Bank, based on business needsAnalyze and report insights from data and reports, helping provide context for critical business decisions
