What are the responsibilities and job description for the Communications Specialist position at Port of Tacoma?
The Communications Specialist will manage content on the Port of Tacoma’s website and assist with the creation of a wide variety of materials in collaboration with the communications team, finding new and innovative ways to tell the Port’s story. The role will focus on ensuring portoftacoma.com is up-to-date, visually appealing, user-friendly, informational, and maintains brand consistency. The ideal candidate is a proactive self-starter with a strong background in website management in addition to experience creating engaging and shareable digital content.
Minimum of two (2) years of communication, marketing and/or public relations experience, to include experience developing communications in a corporate or government environment is required. Professional experience managing websites, writing, editing, proofing, and design, as well as experience curating and developing eye-catching video and multimedia content is also required.
- Proactively update and manage the Port of Tacoma website, continuously looking for innovative ways to improve content, presentation, and usability.
- Monitor website performance and troubleshoot website issues in collaboration with IT and website vendor.
- Manage analytics dashboards for tracking performance metrics. Enhance search engine optimization (SEO) and user experience.
- Conceptualize, research, write, edit, and produce content reflecting the Port’s strategic objectives, projects and initiatives for use on the website and other communication channels.
- Stay up to date on and actively solicit story opportunities within the Port, working collaboratively with staff subject matter experts to develop program-specific content.
- Assist with all other Communications Department tasks as needed (for example, photography, videography, event planning, etc.).
Minimum of two (2) years of communication, marketing and/or public relations experience, to include experience developing communications in a corporate or government environment is required. Professional experience managing websites, writing, editing, proofing, and design, as well as experience curating and developing eye-catching video and multimedia content is also required.
- A positive personality with strong interpersonal and communications skills; highly organized and detail-oriented; strong time management skills to achieve successful implementation of tasks and projects; ability to work cross-functionally with all levels of the organization.
- Ability to identify new and emerging technical and communication tools and tactics for conveying Port messages in an ever-shifting digital landscape.
- Experience navigating and creating content for websites and supporting staff with technical and content creation needs.
- Ability to act as liaison with the Port’s contract website vendor and maintain proficiency in technology and products provided by vendor.
- Ability to monitor site performance and analyze user engagement and behavior to inform content strategies.
- Ability to use analytics tools to recommend and implement strategies that expand audience engagement and to stay current on the latest industry trends and improve user experience.
Salary : $70,944 - $109,956
