What are the responsibilities and job description for the Social Media Intern Job at Portage Learning in Beaver Falls position at Portage Learning?
Job Title : Social Media Intern
Reports to : Social Media Specialist
Department : Marketing
Status : Non-Exempt
General Summary :
The mission of Portage Learning is to provide students with exceptional academic preparation via quality, accessible, and innovative methods as we assist schools in admitting and educating well-prepared students to succeed in their professions and vocations, positively impacting their communities. We believe this commitment to the individual student is founded on our core values as a company. We fulfill our mission and purpose through service, excellence, innovation, and support. These same ideals are shared in our view of work and how it plays out in each individual employee. At Portage Learning, we believe the growth of a person, as a whole, is necessary for reaching both professional and personal accomplishments. We care about the people who work here and the meaningful impact they have on others.
The Social Media Intern works collaboratively as a Marketing team member in creating engaging concepts and on-brand social media content [written and visual] for Portage Learning (and its nonprofit organization Portage Community) and related projects. The position works closely with the Social Media Specialist in the development and implementation of social media and marketing initiatives, advancing awareness, perceptions, and engagement of key audiences. The Social Media Intern will contribute in implementing content and tracking success through analytics.
Key Responsibilities (Essential Functions) :
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function(s).
- Assist in maintaining all social media platforms for Portage Learning and Portage Community.
- Collaborates with internal and external partners to plan, manage, and develop new social media content for use across Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn.
- Assist in the execution of social media communications strategy through content development, calendar management, and relationships with internal and external partners.
- Monitor the daily voice of Portage Learning and Portage Community by interacting with comments and followers.
- Make marketing team aware of any key issues and consult with internal teams as needed to formulate appropriate responses.
- Help to build and engage online audiences and communities including but not limited to : content development, brand advocacy / awareness, and facilitate conversation.
- Contribute to monthly social media analytics and reports. Identify high-preforming ideas and new methods to implement.
- Monitor social media platforms through AgoraPulse and Brand24 to identify brand perception through social listening.
- Assist on paid social media and Google ad campaigns.
- Perform other related duties as assigned.
Knowledge / Skills Required :
Qualifications (Education Requirements / Experience) :
Requirements
Work Environment :
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, projectors, filing cabinets and fax machines.
Physical Demands :
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Position Type and Expected Hours of Work :
This is a full-time position. Days and hours of work are typically Monday to Friday, 9 : 00 a.m. to 5 : 00 p.m. Must be able to work from the office located in Chippewa Township, PA and conduct a minimum of 100% of work hours in the office.
Travel :
This job may require occasional travel. Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.
Other Duties Disclaimer :
This is not an all-inclusive document. Additional duties, expectations, demands, etc. may be added or changed to this document on an as-needed basis in order to meet organizational goals.
