What are the responsibilities and job description for the Digital Marketing Manager position at Porter Professional Services?
About Us:
Porter Professional Services is a HR and Recruitment Services company located in Peoria, IL. We help clients with HR and Recruitment Support. Client name will be discussed during the interview process. You would be hired as a Full-time employee directly to the end client.
Job Description
Local company is seeking a Digital Marketing Manager to join their organization. This person will be responsible for creating, developing and executing creative and data-driven marketing strategies that will foster community engagement, drive brand awareness, and convert lead generation efforts into sales.
Responsibilities
- Develop and maintain company website to allow for positive user experience.
- Collaborate with internal and external partners to plan and execute various advertising campaigns across various platforms (Social Media, Web, Blogs/Vlogs. Ads, Print, etc.).
- Manage content development including but not limited to: Development, Editing, Branding, Partnerships, and Vendor Relations.
- Responsible for data driven marketing strategies to include lead generation and associated metrics.
Required Skills
- Experience in Digital Marketing, Brand Marketing, Marketing Strategist or similar role.
- Experience in a Sales/Lead Generation role; SEO, Advertising, etc.
- Industry experience with various software tools such for CRM (HubSpot, Salesforce), Analytics (Google Analytics), and CMS (WordPress, Webflow or Similar).
- Proven ability to take marketing metrics and KPI to turn those into actionable business outcomes.
- Proficient with creative design tools such as Canva, Adobe Creative Suite, or similar products.
- Strong Project Management skills and communication skills.
- Must be detail-oriented and be resourceful.
Preferred Skills
- Experience developing and maintaining website accessibility standards (WCAG) for digital content and websites.
- Knowledge and experience utilizing AI tools for marketing.
- Experience managing podcasts, video content and other editing/creative skills.
- Experience with business directory platforms.
- 5 years experience as a Marketing Specialist; 1 year(s) experience with lead generation
Benefits Compensation:
- Competitive Salary
- Comprehensive Health Coverage to include Medical, Dental and Vision Insurance options
- Retirement Savings Plan
- Paid Time Off: Including vacation days, sick leave, holidays, and personal days.
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- Monday to Friday
Work Location: In person
Salary : $60,000 - $70,000