Brand Design Specialist

Job Description:

Design at Portillo’s is unlike design anywhere else. As our Brand Design Specialist, your job is to bring the brand of Portillo’s to life through content curated and created for all our brand touchpoints. You will be responsible for the look and feel of our merchandising and retail, helping to turn Portillo’s into a lifestyle brand. You will collaborate with our other Brand Designers, photographers, food stylists, internal teams and more. We believe that the best design is done when we keep our hearts close to our Portillo’s values – family, greatness, energy, and fun.

Enable our Purpose to create lifelong memories by igniting the senses with unrivaled food and experiences:

• Family: Work together to make everyone feel at home, and we step up when someone needs help
• Greatness: We’re obsessed with being the best and work hard to continuously improve. Our greatness is rooted in Quality, Service, Attitude, and Cleanliness.
• Energy: We move with urgency and passion while maintaining attention to detail
• Fun: We entertain our guests, we connect authentically, and we make each other smile

CORE RESPONSIBILITIES

Enable our Purpose to create lifelong memories by igniting the senses with unrivaled food and experiences:

Family:

• Join Ever Creative, Portillo's in-house design agency, to drive fresh, innovative ideas that support Portillo’s marketing goals while ensuring all designs align with brand standards
• Create campaign concepts to support seasonal promotions, new menu items, and other new projects
• Design high-quality assets, spanning print, digital, social media, packaging, and merch that align with brand and restaurant objectives
• Lead the creation of branded assets to support internal teams (People, Training, Operations), ensuring alignment with organizational goals

Greatness:

• Ensure brand consistency across all digital channels and platforms.
• Manage end-to-end execution of quarterly in-restaurant merchandising rollouts, from ideation to implementation and post-launch evaluation
• Create engaging digital assets for email, social media, digital ads, website banners, and news articles to drive engagement and brand awareness

Energy:

• Innovate and oversee an omnichannel retail program, introducing fresh and trending products to keep the brand relevant

Fun:

• Develop and execute dynamic social media content, maintaining a consistent brand voice while staying ahead of industry trends
• Collaborate with food photographers and stylists to produce compelling visual content, overseeing shot lists, art direction, and on-set execution
• Research and apply emerging design and social media trends to enhance creative project
• Participate in brainstorms and project meetings with the Ever Creative team and Marketing team
• Other duties as assigned by the Senior Brand Design Manager

ORGANIZATION RELATIONSHIPS

This position reports to the Senior Brand Design Manager. The position has no direct reports but may occasionally coordinate and hire sub-contracted workers for special occasions, events, and additional support. The Brand Design Specialist regularly collaborates with our Team Members, Operations, Marketing, HR & Recruiting, and third-party vendors.

REQUIRED QUALIFICATIONS

Minimum Educational Level/Certifications

• Bachelor’s degree in graphic design or related field.
• Experienced with Adobe Creative Suite and Microsoft Suite

Minimum Work Experience, Qualifications, Knowledge, Skills, Abilities

• 6 years of professional experience in graphic design and branding
• An online portfolio of graphic design work that demonstrates your creative vision and design execution skills
• Bachelor’s degree in graphic design or a related field
• Previous work experience in designing for retail or restaurants is highly desired
• Experience in figma, after effects and asana
• Animation, photography, and videography skills
• Illustration and storyboarding are a bonus
• Demonstrated ability to think creatively to solve design challenges
• Ability to thrive in a fast-paced environment
• Able to execute projects independently from start to finish
• Exceptional communication and management skills
• Proven self-starter who sets aggressive plans and consistently meets the challenge
• A creative spirit with an organized mindset.
• A desire for constant improvement and continued learning in the field of design.
• A genuine love for Portillo’s.

What's in it for you?

Hot Dog! The pay range for this role is $65,000 - $80,000. Your actual compensation will depend on experience, location, and/or additional skills you bring to the table.

The position is also served with:

• Participation in a discretionary bonus program based on company and Individual performance, among other ingredients.
• A monthly technology reimbursement
• Quarterly Portillo's gift cards
• A bun-believable benefits package that includes medical, dental, and vision
• Insurance along with paid time off and our 401(k) plan with a company match
• Learn more about our benefits here

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of all the responsibilities, duties and skills required. The incumbent may be expected to perform other duties as assigned. This job may be reviewed as duties and responsibilities change with business necessity.