Manager, Digital Merchandising and Marketing

SUMMARY:
We are seeking a leader who will be responsible for Portobello America's marketing,

creative and communications, positioning for our company’s growth.

DUTIES AND RESPONSIBILITIES:

• Responsible for all marketing and creative activities both digital and traditional

(planning, directing, and coordinating all marketing efforts), including guiding the day-

to-day activities of the marketing team and partner agencies. Develop and execute

strategies, concepts, and approaches across all print and digital platforms/touchpoints

(Ecommerce website, partner websites, Content, Video, Web, Social, Influencer

Strategy, and Digital PR, packaging, display boards, Client showrooms etc.).

• Manage external communications / public relations. Support corporate

communications efforts including trade, client, and business media management;

production of company videos, presentations; and efforts to engage with Clients.

• Manage the portfolio of key agency relationships and service providers necessary for

the success of the company’s marketing strategy. Set, execute and manage marketing

budgets to support achieving all financial goals. Allocate resources based upon optimal

return on investment.

• Work closely with vendors as needed on the coordination of all tasks and activities

including holding them accountable to co-developed goals and metrics.

• Organize participation in Client events, conferences, and trade shows in support of the

marketing strategy.

• Ensure all marketing output is aligned with overall business goals, values, and strategies.
• Lead the development, growth, and optimization of PortobelloAmerica.com and

Concierge.PortobelloAmerica.com. Own the strategy and updates to our websites as it

relates to CRM, visual design, copywriting and content, imagery, storyline content, and

site visitor acquisition and retention.

• Research competitors to stay current and ahead of the market trends
• Build process and reporting to measure success of marketing initiatives to inform

optimization and scalability.

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• Ensure appropriate insights are shared across teams to drive decision making and

performance.

• Build and manage the company’s brand strategy, including awareness and positioning.

Develop brand guidelines and ensure they are adhered to in all marketing activities

across the company. Collaborate on translating the brand experience.

• Responsible for developing and maintaining all corporate identity efforts, internally and

externally.

• Leads the Company’s sustainability communication efforts. Develops appropriate

strategies to identify and communicate sustainability points of difference, and to report

on our broader ESG accomplishments.

• Drive the early sales cycle, collaborating with Sales to identify and advance new product

launches. Enable them to meet their commercial objectives by providing appropriate

tools and materials. Work closely with the sales group to develop strong marketing

programs.

• Partner with legal to secure needed IP for brands, logos and collections and other

needed registrations.

• Work closely with the Business Intelligence and Accounting and Finance teams to ensure

data online or required for analysis is accurate, timely, and complete.

• Manage marketing and sales analytics and reporting, including the use of

Salesforce.com and Materialbank.com.

• Hire, train, develop and coach a marketing team with diversity in perspectives and

experiences.

• Performs other related duties as assigned by management.

SUPERVISORY RESPONSIBILITIES:

• Directly supervises employees within the marketing department.
• Carries out supervisory responsibilities in accordance with the organization's policies

and applicable laws.

• Responsibilities include interviewing, hiring, and training employees; planning,

assigning, and directing work; appraising performance; rewarding and disciplining

employees; addressing complaints and resolving problems.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications or related degree required.
• 7 years’ experience in a digital/ecommerce marketing leadership role with a record of

accomplishment preferable in the consumer products industry.

• Excellent written and verbal communication skills.
• Strong negotiation skills with the ability to manage multiple vendor relationships.
• Strong knowledge of the digital media space and website management.
• Expert knowledge of customer experience strategy and management.
• Project management skills with time management and prioritization abilities.
• Strong PowerPoint and Excel skills required as well as proficiency with the MS Office

suite.

• High level of financial acumen.

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COMPETENCIES:

• Working knowledge of brand building, architecture, and management. Experience

increasing brand awareness and preference across multiple platforms.

• Digital brand planning experience, with a broad grasp of digital strategies across

Content, Video, Web, Social, Influencer Strategy and Digital PR.

• In-depth knowledge of current digital marketing channels, tools, and best practices.
• Experience developing and leading a CRM strategy with proven results.
• Ability to take a data-centric approach to marketing strategy. Experience driving

business results by utilizing business intelligence, segmentation and targeting.

Demonstrated track record of planning, executing, tracking and post-mortem analysis of

marketing initiatives.

• Highly organized, strategic, and creative visionary with strong business acumen and

proven track record in managing P&L, Financials and Budgets. Grounded in business

realities, not only highly analytical but also creative with an eye for strong design.

• Strong copywriting skills. Exceptional interpersonal, verbal and written communications

skills.

• Strong understanding of effective PR communications.
• Competence to work independently and with minimum direction.
• Dynamic, polished, high energy, focused, and driven. Very sharp, innovative, and

accustomed to “figuring it out”.

• Thrives in a fast-paced environment and is willing to respond to requests with urgency

and enthusiasm.

• Ability to lead and inspire direct & indirect reports, strategic partners, and vendors.

Ability to motivate teams to produce in tight timeframes while managing several

projects simultaneously

• Must be both hands on and strategic with the ability to navigate between the two.
• Ideally, experience working within a startup / fast growing company.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:
Physical demands for this position frequently include: the ability to remain in a stationary

position, move about freely inside and occasionally outside of the office, and the

operation of mechanical controls, such as a keyboard.

Domestic travel Up to 25% - International 5%