Business Development Manager

Posh is hiring a motivated and experienced Team Leader to manage and rebuild our Business Development Team into a dynamic, field marketing-oriented organization. The Team Leader will oversee the team's strategic realignment toward account-based marketing (ABM) strategies and high-value account engagement. This role includes direct support for the banking segment while providing leadership, training, and development for the team. The position requires a collaborative mindset to work closely with account executives, marketing teams, and management of field marketing representatives to deliver impactful results.

Responsibilities

Leadership & Strategy

• Manage and Oversee the Team: Lead and guide a team of Field Marketing Representatives, ensuring alignment with company goals and objectives.
• Strategic Alignment: Lead the integration of ABM strategies by collaborating with the marketing team, particularly the Demand Generation Manager, to design and implement targeted ABM tactics. Develop and execute quarterly regional programs focused on high-priority accounts.
• Team Development: Provide mentorship, coaching, and training programs to enhance the team’s field marketing and account management skills.
• Banking Segment Lead: Act as the primary field marketing representative for the banking segment, collaborating closely with the bank seller to drive engagement.

Program & Account Management

• Collaboration: Work with account executives to create and execute quarterly engagement plans tailored to high-value accounts.
• Event Strategy: Oversee participation in regional and local events, ensuring alignment with strategic account priorities.
• Performance Metrics: Track team KPIs, such as meeting set, meetings completed, and open opportunities.

Technology & Enablement

• Utilize Hubspot, a LinkedIn Sales Navigator, to enable team success.
• Partner with the marketing team to align on demand generation campaigns and inbound lead management strategies.

Qualifications

• Experience: At least 5 years of proven experience leading business development or field marketing teams, preferably within a B2B SaaS environment. Demonstrated success in executing ABM strategies and field marketing initiatives.
• Industry Expertise: Strong familiarity with the financial services sector, with a particular focus on mid-market banking and credit unions. Understanding of the pain points and needs of banks leveraging AI for customer service.
• Leadership Skills: Proven ability to mentor, coach, and develop high-performing teams. Track record of fostering collaboration and driving results in a team-oriented environment.
• Strategic Thinking: Ability to craft and execute strategic plans that align with sales and marketing objectives, including ABM and account engagement tactics.
• Tech Savvy: Proficiency with tools like HubSpot, LinkedIn Sales Navigator, and other CRM or marketing automation platforms.
• Analytical Skills: Data-driven mindset with experience tracking and analyzing KPIs such as pipeline contributions, engagement metrics, and ROI from field marketing activities.
• Communication Skills: Exceptional verbal and written communication skills, with the ability to present ideas effectively to senior leadership, cross-functional teams, and clients.
• Travel Flexibility: Willingness and ability to travel up to 35% for onsite events, client meetings, and industry-specific engagements.

Nice to Haves

• Creative Problem Solving: Experience developing creative and personalized engagement strategies for high-value accounts.
• Startup Experience: Familiarity with scaling teams and processes in a fast-paced startup environment.
• Multi-Channel Marketing Knowledge: Exposure to multi-channel marketing campaigns, including digital, email, and social strategies, that complement ABM initiatives.
• Network: Established relationships within the banking or financial services ecosystem that can facilitate access to decision-makers.