Senior Product Manager

The Senior Product Manager is responsible for ensuring that the product and marketing efforts support the company's overall strategy and goals. They are responsible for both product planning and product marketing. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer insights and requirements, defining the product definitions and roadmaps, and collaborating with HQ cross functional teams to deliver products on time and profitably. Work closely with sales, marketing, finance and retail partners to ensure revenue, profitability and customer satisfaction goals are met.

Requirements

• Develop and implement product strategies consistent with company vision.
• Collect and analyze feedback from customers, stakeholders and other teams to shape strategies and plans.
• Mentor product managers and associate product manager.
• Lead internal and external cross-functional teams in process improvements, product development and quality improvements.
• Ensure HQ team is adhering to product toll gates and communicating deviations to management.
• Collaborate with HQ product management to create product plans, roadmaps and manage product life cycle.
• Participate in line review meetings with customers as needed.
• Publishing competitive product benchmarks, compiling, and updating features and program comparisons, selling price and placement published for sales team use.
• Analyze trends in manufacturing, design, product, materials, processes, engineering and logistics and develop long term strategies that integrate these trends.
• Manage product training for customers, sales & marketing, advertising and PR teams.
• Develop marketing strategies and campaigns to drive POS at retail and direct to consumer sales.
• Collaborate in the development of sales presentations, promotions, line reviews, trade/dealer shows, and marketing events, etc.
• Collaborate with quality team in China and US to continue process and quality improvement.
• Liaison with engineering, manufacturing, planning, sales, marketing. quality and logistics.
• Collaborate with US and HQ marketing teams to develop research project to gather consumer insights, consumer unmet needs and market gaps, to be incorporated in the product development process.
• Develop and collaborate with HQ BU team on development of strategic business plans for new product categories.
• Analyze and understand product category financials to drive profitable growth for new product / category launches.
• Perform other duties as assigned.
  
  

Education and Experience:

• Bachelor’s Degree in related field or a combination of education and relevant work experience.
• 5 -7 years of product management experience.
• Demonstrated success, leading cross functional teams.
• Developing marketing strategies.
• Conceptualizing products.
• Creating marketing and advertising materials.
• Tracking profit margins.
• Project management experience a plus.