What are the responsibilities and job description for the Media Manager, Brand position at Post Consumer Brands?
Responsibilities
Post Consumer Brands is seeking a Media Manager to help build and execute data driven media and marketing programs to support priority brands for Kid Classics (Pebbles, Honeycomb, Oreo Puffs) and Malt-O-Meal. Planning, measuring and optimizing digital and traditional media programs is a key part of this role. Proven ability to not only drive results but communicate the impact of these results is crucial. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.
Responsibilities And Accountabilities
Media Planning
- Digital and traditional media campaign planning, activation, and optimization across national and retail tactics
- Plan media budgets by brand across wide variety of channels including TV, OLV, display, paid social, retail media, search and PR
- Lead media capabilities evaluations and provide recommendations for future spend with media agency
- Own full funnel supports plans by brand
Media Measurement
- Outline measurement goals for media spend by brands across the funnel
- Translate data into actionable insights, identifying opportunities and risks
- Assess media performance on key metrics (reach, frequency, engagement, ROAS, iROAS, etc) and communicate impact of programs to the broader organization
- Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact
Creative Strategy
- Support associate marketing manager creative flow process (initial requests, feedback, internal & external reviews, deployment) to ensure successful launch by channel
- Lead process for creative optimizations & testing strategies, including A/B testing at key customers
Strategic Collaboration
- Work with cross-functional teams including Brand, Sales, & MarComm
- Combine brand insights with sales priorities & deploy into media investments
- Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
- Educate partners on the changing landscape of media
- Effectively educate and communicate impact of media plans to brand partners and leadership teams
Working Location: Hybrid
- This role is located at the Lakeville, MN Corporate office
- Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week.
Qualifications
Education
- BA required. Marketing, Communications, or Journalism preferred.
Experience
- 5-7 years marketing, media planning, and/or strategy experience
- Digital experience on agency or client side required
- Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
- Transparency: are direct, factual, and straight-forward
- Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
- Critical thinker with strong, proven analytical skills
- Detail oriented with excellent organization skills
- Experience in multiple digital media channels, search, programmatic and social experience preferred
- The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
- Excellent written, communication, and presentation skills
