What are the responsibilities and job description for the Senior Manager, Trade Marketing (Pet) position at Post Consumer Brands?
Business Unit Overview
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles 'n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea : To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.
Brand
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We're always searching the center store for the next exciting product to add to our portfolio, and right now, we're growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That's where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
POSITION SUMMARY
This role is responsible for the creation of business-specific go-to-market strategies. The Sr. Manager- Trade Marketing requires the ability to create and present action-oriented presentations to broad audiences, including Sales, Marketing, Finance, Executive team and assigned customers. The role requires the ability to work in a dynamic and environment with shifting job requirements and daily priorities. The role is a key contributor to the Pet Business serving as the customer / channel advocate for assigned businesses and is a strategic partner to cross-functional teams, driving thought leadership on category, customer, and brand initiatives while working closely with sales, marketing, finance, demand and supply planning.
This role is responsible for developing sales strategies, communicating key brand initiatives, and driving in-market execution for assigned businesses in the Pet portfolio. The Sr. Manager will lead the translation of brand strategies, marketing plans, and category / shopper insights into channel and customer-specific objectives to achieve volume and share targets.
KEY RESPONSIBILITIES
- Translate national brand strategies, marketing plans, and insights into sales strategies by key channels.
- Influences the development of Long Range and Annual Operating Plans from a Category, Customer, Channel, & Competitive lens
- Responsible for creating brand-specific annual priorities across the Pricing, Promotion, Distribution and Merchandising, inclusive of assortment prioritization and optimization
- Lead cross-functional collaboration in the creation of Channel Strategies
- Lead the development of national sales presentations and tools that are rich in category and shopper insights that help Field Sales execute the initiatives in the marketplace with excellence
- Communicate key Category, Customer, and Competitive insights into volume forecast
- Assist in the development of trade promotion strategies, trade merchandising plans, and major trade initiatives
- Provide support for product recalls, label changes, innovation launches, and SKU rationalizations.
- Assist in creating materials for National Sales Meetings, Sales webcasts, and ad hoc special projects.
- Demonstrate consistent thought leadership by driving strategic cross-functional projects, process development, and initiative execution, in addition to core responsibilities.
- Industry Expertise : Stay abreast of industry trends, competitive landscape, and consumer behavior to identify growth opportunities.
Qualifications
Education : BA / BS degree required
Experience
KEY CAPABILITIES
WORK LOCATION
LI-hybrid
The pay range for this position is $96,232 - $150,122 per year.
Salary : $96,232 - $150,122
