Shopper Insights Manager

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.

Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. 

Overview 

Reporting to the Director of Insights, Pet Portfolio, the Shopper Insights Manager will manage all shopper insights efforts supporting the Post Pet business.  The Pet portfolio includes some of the most iconic brands in the pet category including Nutrish, Nature’s Recipe, Kibbles n ’Bits, 9Lives, Gravy Train, and others. 

You will lead and execute the primary shopper research and will partner on channel and category growth strategies and shopper-based value creation. You will provide shopper insights, foresight, and counsel to key partners within Post Consumer Brands.  You will be a critical Insights team member and the Shopper practice.  You will uncover deep insights about shopper attitudes and behaviors, generating win-win opportunities between PCB and our retail partners.  You will partner on the integration of shopper insights with our customers and our partners in Category Strategy, Customer Teams, Performance Media / Digital Commerce team, and Innovation. 

Responsibilities 

• Be an authoritative voice for the shopper to the commercial organization.
• Be able to strike the balance of maintaining an unbiased category and shopper-centric perspective while also identifying opportunity areas for PCB to disproportionally win; ensuring that Category-Specific content is regularly enhanced with new research content and insights perspective,
• Design and manage custom shopper behavioral and/or attitudinal data research and focus on the integration of customer, consumer, and shopper understanding to build shopper knowledge and insights used to drive growth.  It should be inclusive of full path-to-purchase, including e-commerce. 
• Bring forth a clear omnichannel shopper perspective that will maximize big-picture opportunities for PCB brand and innovation strategies and initiatives and more specifically how to optimize retail execution of new product launches (e.g., shelf location, retail activation opportunities)
• Develop a consistent trend and foresight framework that will be leveraged both internally and externally 
• Partner with Shopper Marketing & Digital Commerce to ensure efforts and market activations are as informed and effective for this dynamic category. 
• Collaborate with the Insights team to shift mindsets from facts and findings to insights and evidence that inform strategy and drive sound business decisions.
• Partner with team members to ensure that an insights capability is leveraged (panel, trends, JTBD, consumer empathy, trends) to address business, shopper, and retail questions holistically, connecting the dots and synthesizing content
• Understand the range of methods and approaches to stay at the forefront of shopper insights, analytic approaches, and test/pilot/refine.  Apply where appropriate.

Education: 

• Bachelor’s degree in Marketing, Analytics, or other related field

Requirements: 

• Minimum 5 consumer/shopper insights/ category experience 
• Professional experience with a CPG company in a shopper insights role or with a retailer
• Strong strategic and analytical mindset to help the company take shopper insights-inspired business action. 
• Strong ability to ask artful questions, simplify complex issues, and drive agility 
• Highly collaborative with the ability to draw on strengths & drive swiftly towards answers.
• Strong custom research expertise across a variety of methods (e.g., shop-along, ethnographic research, virtual, qualitative, and quantitative research) is required. 
• Comfortable with both large amounts of data, and qualitative insight, iterations with research and technology partners, and able to design effective and efficient insight programs to address business questions.
• Strong working knowledge of syndicated data, purchase data, and analytics (NIQ, Circana, Panel Data, 84.51, Numerator) 
• Act as a champion of shopper empathy and inspire curiosity to deepen our understanding of consumers and the competitive marketplace.
• Track record of retailer interactions and relationship-building
• Experienced integrator who can craft a clear story – present and communicate effectively
• Must be available to travel to key retail meetings (ex. 1-2 trips per month)

Work Location 

• In-office (Lakeville, MN) with a hybrid work schedule 

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