Sr Manager Trade Marketing

Responsibilities

The Sr. Manager of Trade Marketing role will be accountable for delivering revenue and profit objectives for specific brands while managing the 4Ps (Product, Price, Place, and Promotion) at a strategic and tactical level. This role will lead the cross-functional development and execution of brand-specific strategies, translating them into actionable channel and key customer level plans that align with broader business goals.

Core responsibilities include creating and delivering impactful, action-oriented presentations to diverse audiences, including cross-functional teams and the Executive team. Success in this role requires strong adaptability to dynamic and changing environments while ensuring alignment between strategic objectives and executional excellence.

The Sr. Manager of Trade Marketing will collaborate closely with Marketing to refine product and promotional strategies and will engage cross-functional partners such as Sales, Supply Chain, Finance, and Category Development to address business challenges. This includes leveraging insights to optimize product placement, pricing strategies, and promotional plans that drive profitable sales, achieve revenue growth, and meet PCB (profit contribution baseline) objectives. The role demands an ability to integrate and balance the elements of the 4Ps to deliver cohesive and effective trade marketing solutions.

Working Location: Hybrid

This role is located at the Lakeville, MN Corporate office

Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week.

JOB ACTIVITIES AND DUTIES-

• Brings together multiple cross functional views, provides thought leadership, and communicates with data to make recommendations that meets the objectives of PCB and our customers.
• Drives cross-functional alignment including Marketing, Sales, and Finance, developing detailed strategy and trade plans in support of the company’s growth and profit objectives.
• Owns the incremental forecast for specified brands by managing a bottoms-up customer promotional build; provides guidance on the base forecast by communicating customer assortment, pricing or strategy changes.
• Analyzes consumption performance to influence forecast decisions and educate cross functional partners of trends and competitive strategies. Is the expert on incremental consumption and promotional activity for specified brands and their competition.
• Collaborates with marketing on multi-year strategy planning, ensuring marketing priorities align with customer initiatives and category trends. Align on drivers that will feed the annual operating plan and monitor progress against key budget components.
• Creates the selling story that enables sales to execute against brand objectives, collaborating with Marketing and Category Development. Sets clear and specific priorities for Sales by customer.
• Owns the development and execution of the 4P’s (Product, Price, Place, Promotion) for each brand including price-pack architecture, trade/promotional strategy and distribution to identify opportunities for growth by Channel/Customer.
• Oversees the trade for specified brands, working with Finance and Sales on evaluating ROIs, optimizing performance, and hitting budget metrics.
• Monitors performance with agreed upon action plans (e.g., KPI tracking) and promotes an open feedback loop to identify opportunities to close any gaps.
• Attends commercialization meetings to create new products. Provides a customer level forecast, total ACV target, and ensures Sales needs for new item meetings are met. Works with Marketing to develop a holistic launch plan to support new items.

Qualifications

Education: Bachelor’s degree in business or marketing. MBA a plus.

Experience: Minimum 5-7 years’ experience. Trade Marketing, Sales, Finance, Marketing, or Supply Chain experience within consumer package goods industry preferred. Experience with trade planning & management software required. Experience with large strategic retailers preferred. Strong Excel and PowerPoint skills required. Strong verbal and written communication skills required. Sr. Manager should have ability to influence without direct authority and interpret needs of sales to provide creative solutions for customers that deliver company objectives. Sr. Manager must have critical/ analytical/ strategic thinking skills and have the ability to organize own work and set priorities.

Leadership Skills: Ability to manage multiple projects with aggressive timelines. Able to communicate clearly and concisely to executive leadership. Necessary to collaborate and influence multiple cross functional partners. Able to understand different viewpoints and create a recommendation that best serves PCB and our customers.

JOB COMPLEXITY

Relationships: Primary internal contact is with all levels of Marketing, Category Management, Finance, Supply and Sales, as well as other cross functional groups. Ability to effectively communicate and influence all members Marketing and Sales, including VPs, as well as cross functional business partners is critical to the success of this role.

Work Structure: Reports to Associate Director, Trade Marketing. Individual must be a self-starter, capable of operating at a high level of performance in a dynamic environment.

Travel: Up to 25% of time.