What are the responsibilities and job description for the Sr PR & Social Manager position at Post Consumer Brands?
Overview
Post Consumer Brands is seeking a Sr. Manager, PR & Social to lead social media, PR & partnerships, and branded website for both the pet and grocery categories. Brought on to maximize the use and organic output of these consumer-facing channels, this individual will manage in-house leaders, agencies and contractors. Proven ability to lead a team and drive results in earned channels. Being comfortable with data, ambiguity and multiple stakeholders will be important.
Responsibilities And Accountabilities
- Leadership
- Lead a team of internal and external experts in social media, PR, and website
- Direct and develop talent
- Strategic Collaboration
- Influence and educate cross-functional stakeholders on earned investment strategies
- Work closely with cross-functional teams including brand, sales, marketing communications and insights
- Combine brand insights with sales priorities to create social media, PR and website recommendations
- Partner with agencies to define earned KPIs and measurement approach
- Annual Planning
- Lead and serve as organic social, PR, and branded website point of contact for annual planning workstreams across all brands
- Develop organic social, PR and branded website activations across all brands
- Recommend A&C investments to achieve KPI forecasted results
- Present planning milestones and gain approval from key leadership stakeholders
- Channel Strategy Management
- In partnership with external agencies, own the development of channel strategies across all brands
- Partner with brand teams to guide organic and agency investments and educate teams on impact to sales and goals
- Apply knowledge and expertise of earned channels to source opportunistic activations for brands
- Measurement
- Set measurement goals for owned channels
- Create reporting structure for regular internal share outs
- Translate data into actionable insights, identifying opportunities and risks
- Educate and communicate impact of earned programs to the broader organization
- Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact
- Testing Strategy
- Lead process for creative optimizations & testing strategies, including A/B testing at the channel level
- Lead process for audience optimizations & testing strategies
- Lead process for new channel testing
- Working Location: Hybrid
- This role is located at the Lakeville, MN Corporate office
- Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week.
Qualifications
Education
- BA required. Marketing, Communications, or Journalism preferred.
Experience
- 5-7 years marketing, content marketing, social media, and/or PR experience
- 3-4 years leading teams, experience leading people leaders is a plus
- Digital experience on agency or client side required
- Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of their team and those around them
- Transparency: are direct, factual, and straight-forward
- Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
- Public Speaking: ability to influence cross-functional teams and communicate data to stakeholders
- Critical thinker with strong, proven analytical skills
- Detail oriented with excellent organization skills
- Experience in multiple owned channels including website, PR, partnerships and social media
- The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
- Excellent written, communication, and presentation skills
