What are the responsibilities and job description for the Vice President Marketing position at Posterity Health?
Location : Denver, Colorado (Centennial)
Salary Range : $140,000 to $200,000 annually
Who We Are : Posterity Health is the place men go to manage their fertility. We give men an essential place in the path to parenthood and make fertility an understandable and comfortable stop. Today, one in six couples has trouble conceiving, and in half of all cases, a male factor is involved. We strive to empower men to learn about their fertility and take action. Posterity Health offers male fertility expertise through a combination of virtual medical visits, at-home diagnostics, and in-person consults. We partner with Fertility Centers, OB / GYNs, and Primary Care Providers to unify the experts. Perhaps you are a passionate expert to help us achieve this important mission.
Position Overview : We are seeking a dynamic and experienced Vice President of Marketing to lead, create, and execute strategic patient acquisition and medical provider marketing programs. This role is ideal for a high-energy, healthcare-savvy team builder with a strong digital marketing background. The ideal candidate is excited about the opportunity to educate couples and their physicians on male fertility while eliminating the painful stigma associated with deeply personal healthcare challenges.
Key Responsibilities :
- Develop and execute an integrated marketing strategy focused on performance / demand marketing, brand partnerships, and content marketing.
- Lead the development of a consumer brand identity and market presence that makes Posterity Health the go-to place for male fertility (Direct-to-Consumer).
- Co-develop a business-to-business marketing strategy and sales development program to position Posterity Health as the preferred partner among the fertility community, including OB / GYNs, REIs, and fertility benefit management organizations (Business-to-Business).
- Oversee and enhance the extended marketing team, including publicists, agencies, and other key players, to effectively execute key growth milestones.
- Collaborate directly with leadership, sales, product, and customer experience teams to identify and implement winning strategies.
- Provide leadership for problem-solving within the organization and maintain a culture of trust, accountability, and transparency.
- Build and maintain positive working relationships through open communication with employees, network physicians, and Posterity Health partners.
- Coach and develop employees to maximize business outcomes and employee engagement.
- Provide oversight and leadership for the development of the annual marketing budget.
Qualifications :
Why Join Us : This is a unique opportunity to be part of a company that is disrupting an industry and making a lasting positive social impact on people's lives. If you are a passionate expert ready to roll up your sleeves and build, we want to hear from you
Salary : $140,000 - $200,000
