Video Associate

About the role:

We are looking for an innovative and skilled Videographer to join our growing marketing team. Our team is dedicated to creating engaging, informative, humorous, and unexpected video content in a variety of formats. In this role, you'll leverage our in-house production studio, travel to on-locations shoots, and utilize our mirrorless camera system to create high-quality, impactful design and video content tailored to various needs.

Ideal candidates will have experience with both educational and documentary style content. This position is critical to our content creation and marketing efforts, blending design expertise and video production with project management skills. You’ll collaborate closely with internal teams to support promotional campaigns, create engaging visual content, and ensure that all production efforts align with our brand identity. We’re looking for someone who is passionate about visual storytelling and can contribute to the innovation and growth of Potomac.

Qualifications:

• Ability to work on-site in Bethesda, MD
• 2 years in the wealth management or wider financial services industry
• Bachelor's degree in Film, Digital Media, or Communications, ideally with a specialization in technology. Relevant experience may be substituted
• Strong Communication: Effective written and verbal communication skills to articulate creative concepts and technical details
• Experience with mirrorless camera systems (e.g., Blackmagic Design, Cannon, etc.)
• Advanced Proficiency in Video Editing Software: Adobe Premiere Pro, Apple Final Cut Pro, and/or DaVinci Resolve
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools
• Attention to Detail: Strong eye for detail in video design, color grading, sound editing, and transitions
• Collaboration Skills: Proven ability to work with cross-functional teams and handle multiple stakeholders' needs
• Creative Problem Solving: Ability to find innovative solutions using both practical and generative AI technologies to achieve visual storytelling goals
• Adaptability: Willingness to learn new software, tools, and workflows to stay at the forefront of digital video production, and an eagerness to stay current with evolving AI technologies
• Portfolio Requirement: A comprehensive portfolio showcasing professional video projects, including examples of AI-generated content

Responsibilities:

• Content Development: Collaborate with various departments to understand their needs and create tailored video solutions
• Manage and Maintain Studio: oversee our in-office production studio, produce all video shoots, and maintain equipment.
• Travel: show a willingness to travel and ability to manage equipment for events and video shoots on location around the country.
• Standard Video Editing: Utilize Adobe Premiere Pro, Apple Final Cut Pro, or DaVinci Resolve to refine and enhance videos shot on-location, in-studio, or created with AI
• Cross-functional Collaboration: Work with marketing, research, and sales teams to align design and video outputs with strategic objectives
• Quality Assurance: Review all content for accuracy, brand aesthetics, and coherence to ensure alignment with project goals
• Creative Direction: Bring a fresh perspective to production, leveraging generative AI capabilities to produce innovative and impactful visual content
• Performance Analysis: Monitor and analyze the performance of video content and iterate to improve based on feedback and engagement metrics
• Training and Mentorship: Mentor team members and stakeholders on best practices in video creation
• Organize, archive, and maintain a library of design assets and ensure brand integrity across all visuals

About Potomac:

In the past four years, Potomac has grown from under $140M to over $2B in AUM. It is an exciting time to be part of this company! We have a fantastic culture, great benefits, and hardworking people who love to collaborate.

A pioneer in active risk-managed investing, Potomac has the experience and expertise to help advisors align the correct allocation for any given market condition. Working with financial advisors, we understand that every investor is unique, but each want to avoid catastrophic losses. Potomac offers a selection of tactical investment strategies for building and preserving wealth—so advisors can match the right strategy or combination of strategies to each investor’s needs.

What makes someone successful at Potomac:

To be successful at Potomac, we look for individuals who are not just looking to do a job, but for people who pride themselves on exceptional work. When each member of the team plays their part to the best of their ability, we all succeed. None of us are perfect, but we’re looking for dependable, coachable, and team-oriented problem solvers. Individually we can tackle a little, but together we can take over this industry.

Benefits:

• 401(k) & other retirement benefits
• Dental Insurance
• Health insurance
• Health savings account option
• Paid time off
• Parental leave

Work location: On-site in Bethesda, Maryland