Demo

Associate Manager, Brand Marketing

Pottery Barn
San Francisco, CA Full Time
POSTED ON 3/5/2025
AVAILABLE BEFORE 6/5/2025

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

Position Summary

We are seeking a dynamic and detail-oriented Associate Manager, Brand Marketing to join our team. This role will be responsible for planning and executing customer-facing events including book signings, new store openings, product launch events, Skills Series Classes, and registry events. Additionally, this position will support marketing operations and collaborate with cross-functional partners to ensure seamless execution of marketing strategies, campaigns, and product launches.

Key Responsibilities

Event Planning & Execution

  • Lead the planning, coordination, and marketing efforts for consumer facing events including book signings, new store openings, product launch events, Skills Series Classes, and registry events. to drive customer engagement and brand awareness.
  • Manage event briefing process and follow ups with cross-functional teams including site, email, PR, social and merchandising.
  • Project Manage Internal Skills Series Events.
  • Maintain event tracking processes including post-event recapping and financial analysis.

Retail Marketing Support

  • Support retail marketing initiatives including launch boxes and contests tied to key launches / brand campaigns.
  • Support Philanthropic efforts with No Kid Hungry for WSI and St. Jude for WS Brand including campaign materials and launch box.
  • Work closely with Retail Teams & Store Operations to provide support for Brand Marketing initiatives.
  • Marketing Operations

  • Maintain key marketing operations documents including editorial calendar, launch tracker, collaborations tracker, and seasonal / launch playbooks.
  • Coordinate marketing materials, signage and assets to support brand marketing campaigns and events.
  • Manage marketing / event partner payment set ups and oracle payment processing.
  • Qualifications

  • Strong Organizational & Project Management Skills Ability to manage multiple projects simultaneously in a fast-paced environment. Detail-Oriented, Proactive, and capable of prioritizing tasks to meet deadlines. Project Management Skills including coordinating with cross-functional teams, tracking timelines, and consistent communication.
  • Communication Skills Strong written and verbal communication skills are critical for this role. Ability to craft clear, concise, and compelling messaging for various audiences including internal and external partners, and customers. Adept at writing marketing materials, event briefs, tracking documents and presentations, ensuring consistency, and on-brand messaging.
  • Interpersonal Skills with the ability to establish strong relationships with cross-functional teams at all levels.
  • Knowledge of Microsoft Office, Excel, and PowerPoint.
  • Bachelor’s degree required
  • Our Culture & Values

    We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

    People First

    Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available :

    Benefits

  • A generous discount on all WSI brands
  • A 401(k) plan and other investment opportunities
  • Paid vacations, holidays, and time off to volunteer
  • Health benefits, dental and vision insurance, including same-sex domestic partner benefits
  • Tax-free commuter benefits
  • A wellness program that supports your physical, financial and emotional health
  • Continued Learning

  • In-person and online learning opportunities through WSI University
  • Cross-brand and cross-function career opportunities
  • Resources for self-development
  • Advisor (Mentor) program
  • Career development workshops, learning programs, and speaker series
  • WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

    This role is not eligible for relocation assistance.

    Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

    The expected starting pay range for this position is $71,400.00 - $83,850.00. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

    Salary : $71,400 - $83,850

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