What are the responsibilities and job description for the Digital Analyst, CRM - Pottery Barn position at Pottery Barn?
We hope you're interested in building a home with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply.
About the Team
You will be part of the Pottery Barn Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels - Digital, Catalog, and Email - to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base.
About the Role
As a Digital Marketing & Print Analyst, you will focus on driving sales by helping optimize the marketing investment across all digital channels and print. Key responsibilities include supporting the testing and optimization of campaign performance, scaling successful campaigns, testing of content and marketing messaging, marketing budget management and reporting on KPI's. You will partner with the program leads in paid search, paid social, affiliate marketing, display marketing, and other digital channels in planning, implementing, measuring, and optimizing the Pottery Barn's marketing spend. You will also assist in planning and coordination of Catalog & Direct Mail programs. You will interact regularly with brand, finance, customer analytics and cross-channel representatives. A successful candidate should have experience in marketing and possess strong analytical skills and attention to detail. You will build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment.
Responsibilities
- Plan and set up digital marketing campaigns across all channels, including Paid Search, Paid Social, Programmatic / Display, Affiliates and Partnerships, to meet revenue and ROI requirements
- Monitor performance across programs and conduct measurement and analysis on the effectiveness and efficiency of digital programs & print
- Meticulously track spend, revenue, and KPIs on a weekly basis and make investment recommendations as necessary
- Responsible for weekly reporting, including customer engagement metrics, trends, test results, campaign performance and creative performance
- Identify and leverage synergies between all digital programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired
- Manage Catalog / Direct Mail production process in a timely manner to ensure all deadlines are met, maintain Catalog print summary, update cross-brand Catalog / Direct Mail documents, assist with monthly financial close and forecast, and perform ad hoc analysis
- Leverage available analytic tools to gather data and make marketing strategy and investment decisions
- Manage monthly financial forecast and accruals
- Collaborate with key brand stakeholders to help with the creative development process for all digital assets, for both new programs and refreshes of existing initiatives
- Proactively work with team members, other marketing teams, brand, finance, customer analytics, and other cross-functional groups
- Work with team members and key business partners to create, present, and implement seasonal strategies
- Support the team in various brand initiatives & marketing programs
- Contribute to the preparation of monthly presentations to brand partners
- Analyze competitive marketplace and follow Marketing trends
Criteria
Our Mission Around Diversity, Equity & Inclusion
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day : where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences-whatever they may be-are valued, explored and appreciated.
Benefits Just for You
Depending on your position and your location, here are a few highlights of what you might be eligible for :
Your Journey in Continued Learning
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $65,000 - $75,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
LI-JC1
Salary : $65,000 - $75,000
